--- title: "Amazon Brazil Guide: Understanding the Marketplace" description: This guide to Brazilian eCommerce includes a special focus on the opportunities associated with selling on Amazon Brazil. Learn how to get started! image: https://www.ecomengine.com/hubfs/images/featured/blog/amazon-brazil-guide.jpg --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg "sellerpulse-menu-icon(teal)") SellerPulse Get FBA Insights and Alerts ](https://www.ecomengine.com/sellerpulse) [![RestockPro 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Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand 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![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-truck-svg.svg) | Purchase Orders Manage suppliers and inventory with ease | | --- | --- | ](https://www.ecomengine.com/restockpro/shipments) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-box-svg.svg) | Manage FBA Profits Get the details you need to make fast restocking decisions | | --- | --- | ](https://www.ecomengine.com/restockpro/fba-profit) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-kit-svg.svg) | Kitting Create kits or bundles from local inventory | | --- | --- | ](https://www.ecomengine.com/restockpro/fba-kitting) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-barcode-svg.svg) | Amazon Item Labels Customize stickers and labels with expiration dates and more | | --- | --- | ](https://www.ecomengine.com/restockpro#stickers) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/restockpro/demo) [VIEW PRICING](https://www.ecomengine.com/blog/amazon-brazil#) #### SellerPulse Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-bell-svg.svg) | Operational FBA Analytics See detailed insights for FBA fees, proceeds, sales, and product cost | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-analytics) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-box-svg.svg) | Buy Box Monitoring Find out when you win or lose the Buy Box, including when it's suppressed | | --- | --- | ](https://www.ecomengine.com/sellerpulse/buy-box) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-image-svg.svg) | Listing Changes Detect suppressed listings, hijacker activity, and content changes | | --- | --- | ](https://www.ecomengine.com/sellerpulse/listing-monitoring) [| ![sellerpulse-analyze-returns](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-analyze-returns.svg)   | Analyze Returns Identify FBA return trends over time by ASIN, reason, and disposition | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-returns) [| ![sellerpulse-magnifying-chart-svg](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-magnifying-chart-svg.svg)   | FBA Inventory Insights Plan FBA inventory and avoid unnecessary fees | | --- | --- | ](https://www.ecomengine.com/sellerpulse/inventory-returns) [| ![video-icn](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-video-svg.svg)   | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/sellerpulse/demo) [VIEW PRICING](https://www.ecomengine.com/pricing) Resources [** Case Studies ](https://www.ecomengine.com/case-studies) [** Webinars ](https://www.ecomengine.com/webinars) [** Free Tools ](https://www.ecomengine.com/tools) [** Events ](https://www.ecomengine.com/events) [** Help Center ](https://www.ecomengine.com/help) [** Blog ](https://www.ecomengine.com/blog) [** Agencies ](https://www.ecomengine.com/agency/feedbackfive) [** Seller News ](https://www.ecomengine.com/amazon-seller-news) [** Seller Tutorials ](https://www.ecomengine.com/sell-on-amazon) [** Partners ](https://www.ecomengine.com/partners) Guides [Getting More Amazon Reviews ](https://www.ecomengine.com/get-amazon-reviews) [Understanding Amazon Feedback ](https://www.ecomengine.com/amazon-feedback) [Amazon Listing Guide ](https://www.ecomengine.com/amazon-listing) [Amazon Brand Registry ](https://www.ecomengine.com/amazon-brand-registry) [Making the Most of Amazon FBA ](https://www.ecomengine.com/amazon-fba) Social Connect with eComEngine [**](https://twitter.com/intent/user?screen_name=eComEngine) Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # Amazon Brazil Guide: Understanding the Marketplace [![Matt Ellis](https://www.ecomengine.com/hubfs/images/headshots/external/matt-ellis.jpg)](https://www.ecomengine.com/blog/author/matt-ellis) By [Matt Ellis](https://www.ecomengine.com/blog/author/matt-ellis) What’s better than getting start on the biggest eCommerce market in South America? Breaking in at a time when it’s growing by leaps and bounds! As South America’s richest, largest, and most populous country, the Brazilian market is a lucrative opportunity for online retailers looking to expand — especially on Amazon Brazil. If you’re hoping to get started on the Amazon Brazil marketplace, this is the guide for you. We’ll cover the state of eCommerce in Brazil, what Brazilians are shopping for, and what the competition looks like. Like its Brazilian namesake, Amazon can be a real jungle. ## eCommerce in Brazil: A Lucrative Opportunity At the beginning of the year, Brazilian eCommerce revenue was expected to reach [$21 billion by the end of 2020](https://www.statista.com/outlook/emo/ecommerce/worldwide?currency=usd). While optimistic for the time, by now we know this was an underestimate. As of this writing, Brazilian eCommerce revenue has already reached [over $20 billion](https://finance.yahoo.com/news/brazil-ecommerce-jumps-57-first-214334441.html), with four months left to go. There’s no doubt about it — right now is a turning point for Brazilian eCommerce. On a sobering note, experts cite the COVID pandemic as the cause for the sharp and sudden interest in online shopping, with a 65.7% growth in online orders. However, the upturn has caused thousands of small- and mid-sized Brazilian businesses to move online, fortifying the future of Brazil’s eCommerce market. Considering the 49.4% user penetration of [the world’s 6th most populous country](https://en.wikipedia.org/wiki/List_of_countries_and_dependencies_by_population), there’s still more potential for growth in Brazilian eCommerce, especially considering the popularity of online shopping among younger customers. Add to that an Average Revenue Per User (ARPU) of $201.75, and you can see expanding to Amazon Brazil is an enticing idea. However, there are some drawbacks to the Brazilian eCommerce market, namely import taxes. In an effort to encourage domestic sales, taxes on imported goods can reach as high as 60%, *not* including customs fees. For that reason alone, it’s recommended to take advantage of Amazon Brazil’s FBA fulfillment centers, or another third-party fulfillment agency that operates within Brazilian borders. ## Online Shopping Behavior in Brazil As with all cultures, Brazilian online shopping behaviors are unique and follow their own trends. Breaking into an international market requires understanding these differences so you can plan for them and incorporate them into your sales strategy. When it comes to eCommerce, Brazilians prefer using smartphones to complete purchases, with mobile eCommerce accounting for over a third of transactions. In terms of payment, credit cards are the most popular method, although some Brazilians prefer Boleto Bancário, a specialized form of bank payments native to Brazil. ![Stack of folded shirts](https://www.ecomengine.com/hs-fs/hubfs/images/decorative/illustrations/stacked-shirts.png?width=300&name=stacked-shirts.png)The popular product categories are fairly congruent with other markets, according to [Statista’s 2019 assessment](https://www.statista.com/statistics/468057/brazil-eretail-category-sales-share/). By sales volume share percentage, the top three categories are: - Fashion & accessories (21%) - Entertainment (14.9%) - Beauty, perfume & health (12.5%) All in all, Brazilian online shopping behavior is very encouraging to new sellers, especially considering Amazon’s support of credit card transactions and local fulfillment centers. ## Top Brazilian eCommerce Sites: Your Competition Of course, foreign merchants will be competing against local eCommerce companies, and Amazon doesn’t even breach the top three. Take a look at the biggest Brazilian eCommerce platforms (based on [the findings of Ecommerce Guide](https://ecommerceguide.com/top/top-10-ecommerce-sites-in-brazil/))to see both what marketing trends are effective and where there’s room for improvement. 1. [Mercado Livre](https://www.mercadolivre.com.br/) — An Argentinian online market that has been selling in Brazil since 1999. It's popular all over South American and sells in all categories, making it the continent’s own version of Amazon. 2. Americanas — The eCommerce branch of the brick-and-mortar chain Lojas Americanas, this is the biggest eCommerce site launched from Brazil, selling in all categories. 3. [OLX](https://olx.com.br/) — A Dutch market with an international expansion similar to Amazon; although it offers goods in all categories, in Brazil it's most popular for computers, tech, and electronics. 4. [Amazon Brazil](https://www.amazon.com.br/) — This is where you’ll be selling from; it’s worth checking out to see what other sellers are doing, in particular regarding pricing and how they address customers. 5. [Magazine Luiza](https://www.magazineluiza.com.br/) — One of Brazil’s most loved retail brands, although its eCommerce capabilities come second to their brick-and-mortar stores. 6. Casas Bahia — Known particularly for its home goods and furniture, this is another brick-and-mortar giant who’s merely complementing sales through eCommerce. 7. [Netshoes](https://www.netshoes.com.br/) — Brazil’s leading name for sports retail, not just sneakers but sports apparel, equipment, and supplements as well. 8. Submarino — One of Brazil’s older eCommerce stores, offering a wide selection of products across categories. 9. Shoptime — A sister store to Submarino, and owned by the same group, it sells domestic and international brands across a multitude of categories. 10. [Dafiti](https://m.dafiti.com.br/) — One of the newer Brazilian eCommerce brands, it originated as an online fashion store for men, women, and children, but has since expanded to offer accessories, home goods, and beauty products. No one knows Brazilian shoppers better than the leading retailers, so look to these sites for insight and trends. ## Getting Started on Amazon Brazil Now that you have a general understanding of the Brazilian eCommerce market, you can use this knowledge to help you decide whether it makes sense to list your products in Brazil. As with any international marketplace, it's very important to have your listings translated and localized by a native speaker. Make sure that your product images are clear and provide details for shoppers. Getting reviews in a new marketplace can be a challenge for many Amazon sellers. Fortunately, [FeedbackFive](https://www.ecomengine.com/feedbackfive) supports the Amazon Brazil marketplace (along with 16 others!) and includes professional email templates that are translated into Portuguese to help you get started. You can also use the [Request a Review](https://www.ecomengine.com/blog/automate-amazon-request-review) functionality to schedule a request that is automatically translated into the recipient's language of choice. [![FeedbackFive logo with text, "Manage feedback and product reviews in 17 Amazon marketplaces"](https://no-cache.hubspot.com/cta/default/5147382/a5583d35-6fff-45d3-a881-e027e559132c.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/a5583d35-6fff-45d3-a881-e027e559132c) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) Originally published on September 10, 2020, updated April 21, 2025 This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. ## You May Also Like These Stories on International [![Illustration of map of Europe with stars and text, "EU VAT rules"](https://www.ecomengine.com/hubfs/images/featured/blog/eu-vat-rules.png) ](https://www.ecomengine.com/blog/eu-vat-rules) ### [EU VAT Rules: Overview of OSS for Digital Vendors](https://www.ecomengine.com/blog/eu-vat-rules) March 11, 2024 | [![Illustration of European landmarks and currency with text, "Amazon European Expansion Accelerator"](https://www.ecomengine.com/hubfs/images/featured/blog/amazon-european-expansion-accelerator.png) ](https://www.ecomengine.com/blog/european-expansion-accelerator) ### [Amazon’s European Expansion Accelerator: Reach New Customers](https://www.ecomengine.com/blog/european-expansion-accelerator) February 22, 2024 | [![Illustration of map with Amazon Europe marketplaces with text, "Selling on Amazon Europe"](https://www.ecomengine.com/hubfs/images/featured/blog/selling-on-amazon-europe.png) ](https://www.ecomengine.com/blog/selling-amazon-europe) ### [Best Practices for Selling on Amazon Europe](https://www.ecomengine.com/blog/selling-amazon-europe) January 15, 2024 | ## No Comments Yet Let us know what you think ### eComEngine 14321 Winter Breeze Drive Suite 121 Midlothian, VA 23113 Call us: [800-757-6840](tel:800-757-6840) Company Legal Software Resources [![GS1 US Channel Partner](https://www.ecomengine.com/hubfs/images/partners/logos/gs1-us-channel-partner.png "GS1 US Channel Partner")](https://www.ecomengine.com/get-gtin-amazon) ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-web-services.svg "Amazon Web Services") ![Amazon Selling Partner Appstore Software Partner badge](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-software_partners-badge.png "Amazon Selling Partner Appstore Software Partner badge") ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/amazon-web-services.svg "Amazon Web Services") Copyright© 2007-2026 eComEngine, LLC. 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Our [privacy policy](https://www.ecomengine.com/privacy-policy) has more details.* ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14321 Winter Breeze Drive Suite 121" }, "alternateName" : "eComEngine, LLC", "description" : "Amazon Seller Tools", "email" : "info@ecomengine.com", "image" : "https://www.ecomengine.com/hubfs/images/decorative/illustrations/amazon-seller-tools.png", "logo" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png", "naics" : "511210", "name" : "eComEngine, LLC", "sameAs" : [ "https://www.facebook.com/eComEngine/", "https://twitter.com/eComEngine" ], "telephone" : "800-757-6840", "url" : "https://www.ecomengine.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Matt Ellis" }, "dateModified" : "2025-04-21", "datePublished" : "2020-09-10", "description" : "This guide to Brazilian eCommerce includes a special focus on the opportunities associated with selling on Amazon Brazil. Learn how to get started!", "headline" : "Amazon Brazil Guide: Understanding the Marketplace", "image" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/images/featured/blog/amazon-brazil-guide.jpg" }, "mainEntityOfPage" : { "@id" : "https://www.ecomengine.com/blog/amazon-brazil", "@type" : "WebPage", "description" : "This guide to Brazilian eCommerce includes a special focus on the opportunities associated with selling on Amazon Brazil. Learn how to get started!" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png" }, "name" : "eComEngine, LLC" } } ```