For many brands, the Amazon marketplace has become one of the top distribution channels (if not the top channel), particularly with regard to order volume.
The reason is obvious: with the success of the Amazon Prime program and millions of helpful customer reviews, more consumers than ever are opting for the convenience of the Amazon shopping experience.
Although the Amazon marketplace presents countless opportunities for brand owners, there are a few challenges to consider. This is especially true when it comes to tracking, filtering, and analyzing customer product ratings. How can your brand make sense of it all?
In this post, we'll share a few tips for managing your brand's reputation on the marketplace with our FeedbackFive tool, including the impact of Amazon brand tracking alerts.
Whether your company manages its brand activities through the Vendor Central dashboard or a Seller Central portal, your options for Amazon review tracking are somewhat limited. We regularly speak with both vendors and merchants who own or manage brands. In our conversations, we routinely hear some common themes.
Do any of these sound familiar?
For these reasons, many brands turn to third-party apps, such as FeedbackFive, for additional Amazon brand monitoring firepower.
With FeedbackFive, your brand can improve its responsiveness to customer reviews and optimize in-house tracking capabilities. Getting started is super easy. If you're a Seller Central merchant, you can connect your account to FeedbackFive in a matter of seconds. Simply sign up for our tool and follow the prompts to authorize access through the Amazon Marketplace Web Service (MWS) API. If you're a Vendor Central brand, contact us to set up your FeedbackFive account.
Once logged in to your account, you'll be able to rapidly add all of your ASINs. FeedbackFive then goes to work, continuously monitoring any new activity for the ASINs you've defined. Your product review dashboard then makes it easy to visualize item-specific data, such as:
If you're a visual person, you might find our review analytics feature to be helpful. Drill down into any ASIN and your review data is presented in a whole new light.
You’ll get the big picture of how your products are performing on an individual basis and within your catalog, fueling better business decisions. You can sort, filter, and export your Amazon review data from the Product Reviews page in FeedbackFive.
In addition to offering an intuitive reporting dashboard, FeedbackFive is especially helpful when you need real-time review notifications.
For example, let's say that you're the brand manager for a major line of women's makeup. As the brand manager, you naturally engage in brand monitoring and enjoy hearing the accolades that roll in from satisfied customers. But what about the dreaded one-star or two-star reviews? While your competitors overlook low ratings as anomalies, you view them as valuable learning opportunities.
However, it's challenging to know when you receive new reviews on Amazon. FeedbackFive can streamline the process by texting and/or emailing you when a negative review has been posted.
Rather than waiting for a daily summary report from your Vendor Central dashboard or manually checking your ASINs, FeedbackFive gives you the information within the hour. Armed with this information, your team can manage any issues that arise much more efficiently.
Your brand's reputation is arguably the most important asset you have. It's time that you took steps toward protecting it on the world's largest eCommerce marketplace. Try FeedbackFive today to monitor, track, and analyze Amazon reviews and make brand monitoring a much simpler process.
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