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Amazon Seller Insurance: Suspension, Liability and More

by Liz Fickenscher

As an eCommerce professional, you know how important it is to be proactive about things like product liability and the risk of suspension. Do you have theinsurance that you need to protect your Amazon business?

Matt Lovell and Lori Jurans from WELL Insurance shared some tips about eCommerce insurance in a recent webinar. Topics discussed include:

  • General liability insurance (and why every seller should have it)
  • Why products liability coverage matters
  • How your policy should be rated
  • Business auto insurance for eCommerce sellers
  • Business income coverage (and how it can help protect your business)
  • Cyber liability insurance
  • Amazon suspension insurance and how WELL can help

Here is the webinar recap, written by Jeanne Croteau: This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.

Insurance and Suspension Insurance for Amazon Sellers

 As an Amazon seller, you already know that this can be a risky business. That’s why this webinar is so important! Our own Liz Fickenscher sits down with Matt Lovell and Lori Jurans from WELL insurance to discuss the benefits of different types of insurance, including suspension insurance (yes, that wonderful product now exists!). You won’t want to miss this!

Do You Need General Liability Insurance?

“General liability is designed to protect the company’s assets,” Lovell explains. “[It will] pay for any financial obligations due to losses from injury, negligence and accidents that could occur. A general liability policy can protect a business from bodily injury, property damage, legal fees, judgments, any settlements that could be awarded, should you be successfully sued.”

That’s incredibly valuable! If you don’t know much about insurance, however, you might be wondering: what kinds of businesses need this type of coverage? “That’s a pretty easy answer — it’s every business. We live in a sue-crazy society these days. If you think your business is low-risk and it’s not worth paying the small fee associated with a policy, you’re fooling yourself.”

While premiums can range between $500-$2000 depending on the type of business and risk associated with it, this relatively small investment can save you from losing hundreds of thousands of dollars, if not millions, if you face a lawsuit. “Plus, you’ve got the cost of hiring legal counsel,” Lovell says. “Which typically is included in a general liability policy.”

Products Liability

Often included in general liability policies, product liability provides coverage to manufacturers or the sellers “in the event that one of their products were to cause bodily injury or property damage to a third party due to a defect, malfunction, just anything that can happen to that product that it could injure somebody.”

“This could be a product of any type,” Lovell explains. “Food, could be a machine, could be a toy, any other good sold by the business to the public. Types of typical products liability claims include: production or manufacturer flaws, design defects, defective warnings or instructions.”

Amazon Suspension Insurance

Less than two years ago, Jurans met with Lovell and asked a very important question — is there an insurance policy that protects Amazon businesses in the event of a suspension? By combining Jurans’ experience as a successful private label seller with Lovell’s 18 years of experience in the industry, they were able to come up with a solution for a modern retail problem.

Now, WELL offers the first-ever insurance for online sellers to help pay for normal operating expenses should their online store be suspended. There are five plans available and coverage starts at $1,000 a day. Lovell states, “we’ve worked really hard to bring you affordable, scale insurance that is just right for your business.”

Overview of Other Types of Coverage

The webinar does a great job of providing a crash course in general liability, product liability and suspension insurance. It also provides a highly useful overview of the following:

  • Business Auto
  • Umbrella/Excess Liability
  • Cyber Liability
  • Is Your Policy Rated Correctly?
  • Expenses Covered By the Policy

Originally published on July 24, 2017, updated August 22, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.

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