Should you focus on profits or growth for your Amazon brand? Four industry experts discuss how to balance your business goals in this strategic showdown!
Hear their thoughts on:
How to effectively balance the need to grow with profitability
Ways to differentiate your brand to stand out from competitors while maintaining profitability
Specific tactics to help new Amazon brands launch effectively
Which metrics are worth monitoring
Common pitfalls and challenges
Meet the Experts
Colleen Quattlebaum is committed to helping Amazon sellers succeed. As the Director of Marketing for eComEngine, Colleen reviews the latest market trends and shares brand-building strategies with Amazon sellers.
Caroline Powell is a marketing nerd and community builder. She started in eCommerce in 2015 and has helped brands grow on and off Amazon ever since. Now, she is the Director of Marketing Relationships & Community at SellersFi, focusing on email marketing, social media, and partnership engagement. She is an avid reader and book blogger, University of Georgia alumnus (Go Dawgs!), and theater geek.
Chad Rubin leads Profasee’s operations and oversees its strategy. He often speaks about eCommerce, Amazon, and leveraging AI strategies on webinars and conferences worldwide. He’s also the author of the Amazon bestseller Cheaper Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana and the Prosper Show. He is also a father, husband, and loves coffee and tacos.
Steven Pope is the founder of My Amazon Guy, a marketing agency managing 300+ active brands. Steven is a best-selling author with his book Amazon Selling Tips hitting the top business books on all of Amazon. Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, an agency with 300+ employees on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, My Warehouse Guy, 4 Amazon Brands: Momstir, Age of Sage, HOLSTIT, and Lilly Posh. Steven has been viewed by millions of people on YouTube in thousands of videos where he shows how to handle ANY problem faced on Amazon.
Becky Trowbridge moderated the conversation. She is the Digital Marketing Manager at eComEngine. Her mission is to empower Amazon sellers with the information they need to be successful in a competitive market.
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