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Amazon Sellers and Insurance with Ashlin Hadden

by Liz Fickenscher

Liz sat down with Ashlin Hadden to talk about Amazon sellers and insurance. They discussed:

  • Commercial Liability Insurance requirements for Amazon sellers
  • Product Liability Insurance and why it's important
  • Other types of insurance like Coach/Guru Insurance
  • Horror stories from the trenches

Watch the video above and visit Ashlin Hadden Insurance to learn more!

Here is the video recap, written by Jeanne Croteau:

eComEngine Industry Liaison, Liz Fickenscher, sat down with Ashlin Hadden to talk about Amazon sellers and insurance. Hadden was working as an insurance agent for Liberty Mutual when she got into the business of eCommerce insurance.

One of her Home & Auto clients approached her and asked if she could help him secure a policy as an FBA seller. She didn’t know anything about Amazon, but she decided to do some research, learn the industry and the rest is history. Now, she runs a very successful agency providing guidance and insurance products to Amazon sellers.

Commercial Liability Insurance

Confused about commercial liability? Don’t worry — you’re not alone! As Fickenscher explained, there’s been some confusion due to some changes made in Seller Central. So what’s the deal? Does everybody have to have it now?

Hadden’s answer is pretty clear - YES! The new rule is that it is required in the terms of service for Pro sellers. While this hasn’t been enforced so far, she believes that sometime in the near future, Amazon is going to require sellers to prove their coverage - or face suspension.

As Fickenscher said, it’s better to be proactive. So if you don’t have commercial liability insurance coverage for your Amazon business, now’s a good time to get started.

Product Liability Insurance

Are Amazon sellers required to have product liability insurance? Not according to the terms of service. However, as Hadden explains, it’s not much more expensive when bundled with general liability insurance. Product liability is a good idea to protect sellers and customers in the event of a product defect, for example. 

Contrary to what some believe, you don’t have to be the manufacturer or a private label seller to be held accountable for problems and injuries stemming from defective products. While you may not be liable for millions of dollars in damages, you may still have to defend yourself in court. “A $500 insurance could versus a $30,000 bill for attorneys — I’d just buy the policy,” says Hadden. “If you’re going to be a business, act like a business.”

Health and Coach/Guru Insurance

Many of Hadden’s clients have left full time jobs to focus solely on their eCommerce businesses. This can make it difficult to keep health insurance. To address this need, she has created an association so that sellers get a group rate. Now, you don’t need to stay tethered to a job you hate in order to keep benefits!

Another innovative type of coverage offered by Ashlin Hadden Insurance? Coach/Guru policies. If you have a YouTube channel or Instagram following, and you offer tips or advice, you may want to look into this. If one of your fans ends up in a bad situation as a result of something you’ve said, you could be protected.

Don’t put your business at risk. Watch the video to learn more!

Originally published on August 16, 2019, updated October 10, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.

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