2025 Amazon FBA Seller Calendar

This one-page calendar is a handy resource that every Amazon FBA seller should have at their fingertips. It includes holidays, important dates, FBA inventory deadlines, and links to resources to help you drive sales each quarter.

Peak Shopping Seasons

Prime Day iss historically held in mid-July, except for 2020 when it was delayed until October due to the COVID-19 pandemic. In 2021, Prime Day took place in June for the first time. It resumed its normal July scheduling in 2022.

Fortunately, Amazon sellers can capitalize on many shopping events, including Prime Day and major Q4 holidays. Be sure to plan ahead for launching your promotions for each season, Singles Day, and other holidays you may not have considered.

Don't Miss Important Inventory Deadlines

You must plan for inventory deadlines, especially if you have a product that experiences seasonal changes in demand. FBA storage limits update quarterly based on your Inventory Performance Index. An IPI score of 400 means you are on track for unlimited storage. This calendar includes IPI check-in date reminders and access to our IPI checklist that includes recommended tasks to help you improve your score.

Quarterly Planning

Everyone knows January is a good time to reflect on the previous year and set goals to maximize success in the new year. But, did you know January is also a great time for Amazon merchants to increase seller feedback during the Feedback Frenzy?

The holiday season may be months away, but there are plenty of things you can do throughout the year to set your business up for success. Use this calendar to get tips on planning for a successful year of selling on Amazon.

Get Access to Dates and Expert Advice

Download the calendar now to get access to advice on when to launch seasonal promotions and links to resources on how to drive sales each quarter.