Use this free checklist to help manage your brand's reputation both on and off Amazon.
As a brand owner, you know it's important to monitor your brand's reputation. Understanding how customers experience your products or services can help you make important decisions for the future of your business. If you're selling products on the Amazon marketplace, there are some additional areas to consider.
Customer reviews provide a wealth of information for your brand. When buyers take the time to tell you what they think of your product (whether positive or negative), you should thank them for sharing their perspective. It's a good idea to designate a team member to publicly comment on your reviews in a professional manner. This shows that your company is paying attention to what customers say and provides an opportunity to continue to strengthen your Amazon brand positioning.
You'll also want to create a process for Amazon brand monitoring by analyzing your reviews regularly. Review historical data to get the big picture view of how each ASIN is performing. Is a product starting to trend downward or getting fewer reviews? Maybe it's time to consider making an updated version. Identify trends in your positive ratings as well as your negative ratings to inspire future product development.
Managing your brand's reputation on multiple platforms and across a variety of team members is no easy feat. It's important to define your brand values, mission and voice to help everyone adhere to the company vision. Does your company's communication with customers fit into your brand values? Are you and your team providing exceptional customer support to ensure that all shoppers have a good experience with your brand?
There's a lot to keep track of as you continue to build your brand on and off the Amazon marketplace. We've compiled this handy checklist to help you keep track of how your brand is being perceived online, analyze product reviews and more. The checklist walks you through steps for successful reputation management including:
Fill out the form to download your free copy of the brand monitoring checklist.