While selling on Amazon is a great way to build your brand and make money, it’s also a lot of work. Thankfully, there are plenty of places sellers can go to for help (including here!).
One of the best tools that Amazon offers is the Amazon Seller Central Partner Network. This vast network of trusted software and service providers has plenty of solutions that can help you grow and operate more efficiently.
In this article, we’ll share how to find an app on the Amazon Seller Central Partner Network and what else you can do there.
If you haven’t heard of the Amazon Seller Central Partner Network or ASCPN, you may recognize it by its former name: the Amazon Marketplace Appstore.
Amazon consolidated the Marketplace Appstore and its previously separate Service Provider Network into one unified resource in late 2021. Today, this is the top place to find Amazon-approved third-party apps and services to help automate, manage, and grow your business.
Wondering what the difference is between an app and a service? This information will help.
Apps, or software applications, are produced by Amazon’s third-party software partners and integrate with your seller data using Amazon Marketplace Web Services or Selling Partner APIs. The majority of these offerings are automated solutions that work to streamline previously time-consuming tasks like product research, feedback requests, and inventory management. More than three-quarters of Amazon’s selling partners reportedly use third-party software.
Amazon also works with third-party service providers who offer in-house solutions to help directly manage your business. Amazon’s service partners offer a wide range of services that cover virtually every aspect of selling online.
All third-party software developers and service providers are extensively vetted by Amazon prior to their inclusion. Amazon also continuously monitors their performance to ensure its high standards are met.
There are three main ways to access the Seller Central Partner Network tool. You can:
If you go the last route, pay attention to these other tabs as they'll be useful to you later on.
Manage Your Apps: This is where you will go to manage access to your seller data and authorize any new developers that you use.
Explore Services: This link takes you directly to the previously separate Service Provider Network page.
Manage Service Requests: You’ll be able to see any service requests from providers on this page.
Develop Apps: If you’d like to develop your own apps, start here.
Next up, how to get around in the main tool.
Once you’re inside, you’ll want to start exploring your options. Be sure to adjust your location if it’s different from what is shown at the top of the page!
Amazon has organized everything into eight different categories: launch, list products, inventory, shipping, prep and labeling, customer engagement, brands, finances, and eCommerce management.
Each category has different sub-categories that relate to a stage in the selling lifecycle or an associated business need.
After you click on a sub-category, you’ll be taken to a page where all of the available resources are listed. There are a number of different filters to help you narrow down the results, including:
App and service icons are located next to each company name and logo to help differentiate the two offerings. Apps will display basic pricing information, while services require you to contact the provider for a quote.
Clicking on the solution will take you to its designated detail page. Here, you can learn more about its top features and functionality, pricing information, marketplaces supported, and more. Images are also typically available to give you a sneak preview of the software or service.
The detail page will also have external links to the developer’s website, and you can subscribe to and authorize the app to access your data by clicking the 'Authorize Now' button. Service providers will have a 'Contact Provider' button instead.
eComEngine is proud to have a few different tools on the Amazon Seller Central Partner Network.
FeedbackFive is the #1 rated feedback and reviews software in the Amazon Seller Central Partner Network. While it's widely recognized among sellers for its Amazon Request a Review and Buyer-Seller Messaging automation, it has many other features including feedback and review monitoring, alerting, and campaign analytics for analyzing your messaging.
RestockPro is an inventory and order management tool that keeps you in stock by simplifying FBA inventory forecasting. It streamlines every step of the inventory process, from creating purchase orders to stickering and labeling and sending in shipments to Amazon.
Now that you know how to find an app on the Amazon Seller Central Partner Network, it’s time to start exploring! With more than 2,000 apps and 1,900 services available in more than 20 countries, you’re bound to find the perfect solution for your unique business needs. Be sure to check us out if you haven't already!
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