Compare FeedbackFive vs Feedback Genius

Learn why Amazon sellers have trusted
FeedbackFive since 2009

Software That Gets Real Results

FeedbackFive® was the first Amazon feedback tool, created by eComEngine in 2009. Four years later, Feedback Genius was created by Seller Labs. Compare FeedbackFive vs Feedback Genius to decide which tool will help you get the results you want.

Campmor logo
After a few weeks of being signed up with FeedbackFive, with their awesome tools we raised our feedback score an outstanding 7 points. We went from an 88% positive feedback to well over 95% in less than 2 short months and we are still going strong."
Nick Scilingo
Director of eCommerce Technology
Campmor, Inc

Messaging Options: The Difference

Seller Labs' Feedback Genius tool sends all messages through Amazon’s Buyer-Seller Messaging system. With FeedbackFive, sellers have the flexibility to send their email campaigns two different ways: Through Buyer-Seller Messaging for merchants who want customization options, or by triggering the official Amazon feedback and review request which uses the same system behind the Request a Review button in Seller Central. Feedback Genius does not have a feature allowing sellers to automate the Amazon Request a Review messaging system.

Buyer-Seller Messaging

You can use third-party tools like FeedbackFive or Feedback Genius to automate feedback and review requests through Buyer-Seller Messaging. These messages can be customized, allowing you to use your branding. However, there is more risk for violating Amazon’s Terms of Service since sellers create their own email content.

Official Amazon Feedback and Review Requests

Amazon logo above a gray button with text, "Request a Review"FeedbackFive has the unique ability to send official Amazon feedback and review requests by automating the Request a Review button, saving valuable time. Since the message goes directly from Amazon to your buyers, you can be confident that they will never be flagged as violating any policy or cause a restriction. In other words, Amazon takes care of the content; FeedbackFive campaign rules help you make sure the right buyers receive the message at the right time, automatically!

The FeedbackFive Request a Review feature allows you to:

  • Automate messages with the Request a Review button
  • Send messages that are automatically translated into the buyer’s preferred language
  • Control the exact timing of requests
  • Customize timing by ASIN
  • Exclude certain orders
  • Rest assured knowing this option is 100% compliant
Amazon seller, Trevor Hamon
"I signed up for both Feedback Genius and FeedbackFive and I just felt more comfortable with FeedbackFive; what was available, the options that were available, how it worked…and so I dropped Feedback Genius at the end of the free trial and have focused on FeedbackFive."
Trevor Hamon Seller

FeedbackFive vs Feedback Genius Pricing

Feedback Genius pricing is based on your annual Amazon sales volume with plans starting at $49/month. FeedbackFive offers the flexibility to choose the plan level you need based on how many emails you want to send that month. FeedbackFive plans start at $0/month, but sellers can access all features with the Pro plan at only $29.99/month.

In order to use Feedback Genius, you’ll need to purchase the Seller Labs Pro program, which is advertised as an all-in-one solution. There is no option to purchase Feedback Genius a la carte, which is inconvenient if you don’t want the whole suite of tools.

eComEngine offers a suite of tools in addition to FeedbackFive, but those can be purchased on an as-needed basis. All FeedbackFive plan levels include the option to automate the Request a Review button or use Buyer-Seller Messaging for sending feedback and review requests. Amazon sellers (and vendors) can also use the FeedbackFive Product Review Management feature a la carte, even on the free plan.

FeedbackFive vs Feedback Genius
Compare Features and Pricing FeedbackFive FeedbackGenius
Free Trial Length 30 days 30 days
Pricing Based on Email volume Annual sales volume
Pricing Starts at $0/month $49/month
Additional Stores 2-5 stores included in most plans $10 per store
Amazon Marketplaces 15 8
Product Review Tracking, .ae, .ca,,,,, .de, .es, .fr, .in, .it, .nl, .tr, and .sg. only
Automated Messaging Options Buyer Seller Messaging and Request a Review Button Buyer Seller Messaging
Multilingual Templates Yes No
Buyer-Seller Messaging Optimization Free $399
Support English and Chinese English
Experience Since 2009 Since 2013
Fast & Easy Signup. 100% Amazon Compliant. No Contracts.

Support for International Sellers

Fifteen flag icons that represent the Amazon marketplaces supported by FeedbackFive

FeedbackFive supports 15 Amazon marketplaces:, .ae, .ca,,,,, .de, .es, .fr, .in, .it, .nl, .tr, and .sg. If you sell on more than one Amazon marketplace, you can add additional stores for $10 each. Some plan levels include up to five stores which is a great value for larger sellers. FeedbackFive users can easily toggle between stores to manage campaigns for each marketplace.

FeedbackGenius supports 8 marketplaces:, .ca,, .de, .es, .fr, .it, and .mx. Each account includes one marketplace and each additional marketplace is $10. If you currently sell in Australia, Brazil, India, Netherlands, Singapore, Turkey or United Arab Emirates, or if you are considering expanding to those areas in the future, it's important to know that you cannot to use Feedback Genius to request feedback or reviews in those six marketplaces. 

English and Chinese Support

FeedbackFive has tens of thousands of Amazon sellers in over 100 countries. To support this diverse group of international sellers, the robust FeedbackFive Help Center is available in English and Chinese. You can also reach the team by phone, email, or chat in either language.

More Sellers Trust FeedbackFive

eComEngine takes your business as seriously as you do, paying close attention to Amazon seller guidelines to help protect your seller reputation, as well as your business. FeedbackFive works on every major Amazon marketplace, and offers the most flexibility, making FeedbackFive the #1 reputation management software on the market. Check out what other sellers think about the companies behind these tools, as well as the software itself:

Screenshot of a negative review for Seller Labs on
Screenshot of three positive reviews for eComEngine on

Ready to Increase Your Reviews Today?

Whether you are a new seller and want a free plan that includes 50 emails a month, or you’re an Enterprise seller who needs to send one million emails a month and monitor 10,000 ASINs, FeedbackFive can support your needs and grow with you as you expand to other marketplaces.

Join tens of thousands of Amazon sellers that use FeedbackFive to get more feedback and reviews.

FeedbackFive logo with text, "Get more Amazon seller feedback and product reviews. 30 day free trial."