Research Products Quickly After a Trade Show

by Jeanne Croteau

Attending trade shows can be a valuable experience for any business owner. Not only will you have a chance to network with other professionals in your industry, but you can learn about products and services that could boost your success.

One event that you may have heard of (or attended) is organized by the Affordable Shopping Destination, or ASD. Even if you worked every angle while you were there, you might be left wondering what to do with all of that insight once you get home.

In this post, we’ll discuss the ways in which you can make the most of your experience by investigating inventory opportunities in a smart and productive way.

What Is ASD Market Week?

Held twice a year in Las Vegas, ASD Market Week is a massive B2B trade show that gives attendees access to a wide variety of retail merchandise. Whether you are a small business or have grown significantly, you will find quality goods at every wholesale price point to meet your unique needs whether you specialize in retail, distribution or importing.

During ASD Market Week, you will also find the SourceDirect trade show which is “the top destination for importers, distributors, wholesale manufacturers, and product development companies globally.” As a buyer, you will be in contact with wholesale providers and contract manufacturers, giving you the opportunity to source products straight from the factory.

This, of course, includes the ability to buy merchandise directly from overseas. If you’re looking to explore new product categories, this is a great time to get to know manufacturers from 14 different countries around the world. Jump in and ask questions, get contact information and make a plan to follow up.

And All Those Supplier Catalogs?

As you make your way through the exhibits, you will also be picking up supplier catalogs from booths sponsored by department stores, gift shops, fashion boutiques, grocery distributors and more. This is your chance to find something that you can use to set your business apart and stand out from the competition.

You may get overwhelmed by the sheer number of people you meet and things that you see, so make sure you bring a notebook and pen to the event so that you can jot down details that will help jog your memory.

Then, go through the mountain of supplier catalogs you picked up and prioritize them so that you can focus on the ones that seem most promising. It’s best to do this soon after you return home so that everything is still fresh in your mind.

How MarketScout Can Help

While it’s easy to get caught up in the excitement of a trade show, it’s important to remain level-headed. No matter what anyone says, you need to verify that the decisions you are making will be profitable for your business. This is where a tool such as MarketScout can make a huge difference.

We know that 67% of Amazon merchants research competitive and market data more than once before adding a new item to their inventory. Of course, this can be a tedious and time-consuming task. Fortunately, MarketScout allows you to upload a .CSV file with ASINs, EANs or UPCs (as well as cost data) and the software generates a detailed report including product rank, number of FBA sellers, manufacturer information, profitability data and so much more.

While it’s important to make risks, you should do them responsibly. By reviewing this crucial FBA market intelligence before making a commitment, you will be arming yourself with the details you need to make better decisions. As an invested, proactive business owner, shouldn’t that always be your goal?

Get Started Today!

In addition to checking out the resources on eComEngine’s events page, you can also try MarketScout for free! After attending a trade show, you’ll be able to skip those hours of research by using 100 free credits to gather the competitive data you need to turn that networking opportunity into sales.

Best of all, if you like our tool, you will be able to purchase credits as needed — no commitment required! Get started today and see what MarketScout can do for you!

Originally published on August 8, 2018, updated August 13, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.