400% Review Rate Increase with FeedbackFive

by Liz Fickenscher

Getting started on the Amazon marketplace is an exciting time for sellers, but it can take some time to start thriving in a competitive market. With a little perseverance and the right tools, new companies can succeed.

We recently caught up with Nate Justiss of Distil Union, a company that sells men's wallets, cell phone cases and other accessories, to talk about his experience with FeedbackFive. Justiss shared that Distil Union saw a 400% increase in their Amazon review rate after implementing the tool.

Increased Review Rate

“We were just getting started activating products on Amazon and one of the challenges was generating reviews. We had a great product. We were confident in it. It was just, there's a pretty low percentage rate of people who actually review products, so we were looking to increase the amount of product reviews we were getting," Justiss said. "We found FeedbackFive and it had an immediate impact.”

As a private-label company, Distil Union relies on product reviews to help showcase the brand to potential customers. FeedbackFive’s tools allow the company to automatically send seller feedback and product review requests to recent buyers. And, with the global opt-out feature, the team at Distil Union can rest assured, knowing that they are never sending solicitation requests to individuals who have chosen not to receive them.

Spotlight Moment

After a few media shout-outs, Distil Union's wallet sales increased rapidly within a short period. “Soon after, we found FeedbackFive, which allowed us to then reach out to those folks and really connect with them and include a link that allowed them to review the products," Justiss said. "I think we were around a 2% review rate, and it went up to 10%, so it’s been great.”

Sending customized SKU-specific messages is a great way to follow up after a sales boom like this one. FeedbackFive also allows users to include product images, instructions and other information to connect with customers.

More Reviews, More Success

FeedbackFive has been a big part of Distil Union's sales strategy. “As you know, on Amazon, the more reviews you have, the better you do,” Justiss said. “There’s been no comparison between the before and after," he added. "It’s something that I recommend to anybody else that I know who’s looking to sell on Amazon.”

Get Results with FeedbackFive

You can find more great stories about customers like Nate on our FeedbackFive page. Whether you need a better way to request product reviews or manage negative feedback, we’re here for you.

Originally published on April 4, 2017, updated June 20, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.