3 Things to Look for in an Amazon Ranking Tool

by Colleen Quattlebaum

It's easy to stay on top of product rankings for a handful of ASINs.

However, the moment your product catalog expands beyond a dozen or two, manual analysis becomes less feasible. For this reason, many sellers turn to an Amazon ranking tool for help.

If this sounds like you, this article will help you scope out your needs.

Quick & Accurate Ranking Information

There's no question that Amazon category (and/or subcategory) rank is one of the most commonly referenced metrics in eCommerce sourcing. Sellers want to know what shoppers are buying, and category rank is an excellent indicator. As Amazon.com, Inc. ("Amazon") points out, "Category and subcategory best seller lists were created to highlight an item's rank in the categories or subcategories where it really stands out." In other words, products that rank well on Amazon.com are selling.

Identifying product rank is by no means difficult. In fact, Amazon publishes each item's category and subcategory rankings directly on the product's detail page. If you had unlimited time to click through countless pages on Amazon.com, you could easily gather this information before stocking up. But in today's increasingly competitive ecommerce world, who has time for that? Even if you did have time, the data's accuracy is only valid for an hour or less. Remember, Amazon has stated that "...category rankings are based on Amazon.com sales and are updated hourly."

Having a research tool, such as MarketScout (get your free account), can solve this problem. Use MarketScout to capture sales rank data on hundreds of SKUs - within a few moments, not hours. No more jumping from page to page and keying data into your spreadsheets. MarketScout builds the report for you.


Complementary Data

Just because an item is a top seller on Amazon.com, it doesn't necessarily mean that you can make money selling it. In fact, some of the most successful merchants look for items that rank well, but not too well. The thought is to identify products with solid volume but fewer competitors and (hopefully) better margins.

To deploy this type of strategy, you need a way to efficiently analyze Amazon product rank in the context of other equally important factors, such as:

  • Supplier cost
  • Amazon fees
  • Projected fulfillment costs
  • Buy Box prices
  • Number of FBA sellers
  • Margin potential

Our MarketScout tool does the number crunching for you, based on real-time Amazon data and your supplier cost information. Just upload a list of SKUs or ASINs and the associated cost data, and MarketScout returns an action-oriented market analysis.

SPY Batch Details 3

Now you're ready to make an informed sourcing decision.

Flexible Sorting & Analysis

For those of you who love spreadsheets, MarketScout also makes it easy to export your data to CSV format. Slice and dice the data in whatever way best suits your business.

Spy Blog SPY CSV

Alternatively, you might prefer using MarketScout's convenient online report format. Clicking on a numeric column header sorts the data from smallest to largest. Click it again to adjust the sort order from largest to smallest. In a similar way, text fields can also be sorted into alphabetical order.

SPY Batch Details alphabetical

Smarter Sourcing Decisions for Your Amazon Business

In summary, you need a ranking tool that provides accurate, timely and usable market intelligence. If MarketScout seems like a good fit for your business, I'd encourage you to claim your free account today. There are no contracts to sign or monthly commitments. Pay only for the credits that you use.

Learn more about MarketScout.

Originally published on April 18, 2018, updated June 10, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.