Requesting Amazon Feedback via Packing Slip

by Colleen Quattlebaum

If you're using FeedbackFive, you already understand the importance of proactively soliciting feedback from the Amazon marketplace. As we've frequently discussed, a rock-solid feedback rating can make all the difference between winning and losing the buy box.

But, did you know that you're also allowed to solicit feedback via your packing slips?

Sellers often overlook this opportunity to increase feedback and engage with customers. In this post, we'll share a few tips for leveraging packing slips to request feedback.

Customizing Your Packing Slips

Receiving an anticipated package almost matches the magic of receiving a beautifully wrapped gift as a child. Make sure your customer has a great unboxing experience by preparing the package properly. Start with new shipping and packing materials that were designed for products like yours. Seal the packages tightly to prevent rips, tears, and damaged contents.

If you are directly filling orders or shipping to an FBA warehouse with items prepackaged for shipment, you can include a customized packing slip with your item. Personalizing your packing slip provides an opportunity to increase awareness of your personal brand. It also offers another way to request feedback or product reviews.

What You Can (& Can't) Say

You can create your own packing slips, but you have to remain with the guidelines set forth by, Inc. (“Amazon”). At minimum, your packing slip should be legible (typed is best) and should include:

  • Complete shipping address
  • Complete return address with your seller name
  • Package should include a label that reads “Your Marketplace Order.”

Printing your own packing slips gives you an opportunity to thank your customer the moment the package is opened. You can also use this space to request buyer feedback, but it’s important to stick to Amazon’s rules. Do not offer incentives or money to your customer for providing or removing feedback.

Other Practical Advice for Packing Slips

Make it easy for your customer to leave a review providing clear instructions for doing so on your packing slip. Alternatively, you can provide a shortened link that they can type in to go directly to the review page. You can also share instructions for providing seller feedback. Buyers can navigate to the Orders section of their Amazon accounts, choose “More Order Actions” and click “Leave Seller Feedback” to evaluate your store.

You can download our free feedback request template to help you get started. Here’s an example of a professional and appropriate packing slip message:

Thank you for your purchase. We work hard to offer you superior value and service. Please consider taking the time to rate us as a seller on the website.”

You may also choose to emphasize product reviews on your packing slip. In this case, be sure to name the product in your packing slip message. Here's an example for a hammock:

"Thank you for your purchase. We hope you enjoy your new hammock. Once you've had the opportunity to try it out, please consider reviewing your experience with our product on the website."

Share Your Packing Slip Tips!

Do you customize your packing slips? What are your best tips for getting buyer feedback from packing slips? Comment below to help others learn from your experience!

Originally published on November 3, 2016, updated June 20, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.