How to Measure the Effectiveness of Emails

How many emails do you send in a day? If you’re like most people, that number is probably a lot.

When you think about it, the tone of your messages largely depends on who will be reading it. Something that is appropriate for your friends is probably going to be different from what you send to a coworker.

When you’re reaching out to customers, therefore, it is extremely important to adopt an approach that will not only maintain a level of professionalism but also include a personal touch. This can be a hard balance to strike, but it’s definitely worth the effort.

Once you’ve crafted your campaign, how can you know if your emails are effective? After some trial and error along with a little testing, there are a few ways that you can measure whether you’re getting your message across – seller feedback, product reviews, and ratings received. 

Are Your Emails Being Opened?

You can’t make any type of impression if people aren’t seeing your message. If you're not seeing consistent new ratings from your requests to buyers, experiment with your subject line and message content (within Amazon guidelines) to help make your message stand out.

Many factors will impact whether a customer chooses to read your email, but customization can work well, particularly for established brands. For example, asking a question or including the right details in the subject line can make a huge difference, depending on your audience.

You will also want to choose the right time send your request within 30 days of order completion. For some products, sending your request soon after delivery might make sense. Others may require more time for the buyer to experience the product's benefits before it makes sense to ask for a review.

It is a lot to think about, but fortunately FeedbackFive can help you personalize your emails in minutes. You can customize campaign send time and more by product to reach buyers at the right time. If you prefer to send a proven message without any guesswork, sellers have seen great results from scheduling automation for the Amazon Request a Review message with FeedbackFive.

Analyze Amazon Feedback, Ratings, and Reviews

We all want to be liked, but as an Amazon seller, you cannot overestimate the importance of positive feedback or reviews. This is how you can set yourself apart from the competition and attract more potential buyers. In the online retail industry, your reputation truly matters.

In fact, if you want to determine whether your email campaigns are effective, this is the bottom-line performance indicator.

FeedbackFive's analytics make it easy to understand the impact each of your campaigns has on your feedback and reviews received.

You can even see how your campaigns have impacted Amazon ratings for each of your products. (Reminder: ratings are the stars selected for your reviews. Buyers can leave one-tap ratings without writing a review of your product.)

How to Automate Feedback and Review Requests

As an entrepreneur, you know that being consistent is one of the most important aspects of running a business. It can be difficult, however, to keep track of everything, especially in the fast-paced online environment.

Reputation is everything. The sellers with the most positive feedback and reviews tend to be the most successful. A strong seller performance metric can help you win the Buy Box more often while staying one step ahead of your competitors.

FeedbackFive allows you to automate your feedback and review solicitation so that you are always sending the right message at the right time. Within seconds of signing up, you’ll be able to customize email campaigns based on your needs.

You can also send SKU-specific emails or exclude certain SKUs from requests as needed. You can even use shortcut tags to include specific product information in your messages. This makes it easier and more inviting for the buyer to leave a feedback or review.

Alerts and Monitoring for Feedback and Reviews

You should have a process in place that helps you monitor feedbacks and reviews received. FeedbackFive can send you text or email alerts for positive or negative feedbacks and reviews.

You can see which email campaigns/products are getting the best ratings with Campaign Analytics. Quickly see the number of emails sent and orders received as well as positive and negative feedbacks and reviews received by ASIN in the Product Metrics Table.

FeedbackFive also provides detailed information about all of the feedback you’ve collected on the Feedback page, with plenty of filters to help you find the data that matters most to you. You can easily sort by SKU, rating, feedback date, and more!

You can see the same type of in-depth details for reviews on the Product Reviews page. Click on an ASIN to get even more insight into recent review trends.

FeedbackFive also makes it easy to export your feedback or reviews received into a CSV format.

Get Started

Most Amazon buyers skip the option of leaving feedback or reviews, unless they have a negative experience. This means that you could end up with more unfavorable ratings than you deserve. Why leave this important aspect of business management to chance? Take charge of the situation by making reputation management a priority.

Designed specifically for the needs of Amazon merchants, FeedbackFive is the industry’s leading feedback management tool. By monitoring your email campaigns to see what's working (and what isn't), you can better tailor your subject lines and messaging.