--- title: A Brief Guide to Selling on Amazon India description: Are you wondering how to get started selling on Amazon India? Get an overview of how to build your Amazon business in India in this blog post. image: https://www.ecomengine.com/hubfs/images/featured/blog/getting-started-selling-india.jpg --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg "sellerpulse-menu-icon(teal)") SellerPulse Get FBA Insights and Alerts ](https://www.ecomengine.com/sellerpulse) [![RestockPro 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Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand 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](https://www.ecomengine.com/amazon-brand-registry) [Making the Most of Amazon FBA ](https://www.ecomengine.com/amazon-fba) Social Connect with eComEngine [**](https://twitter.com/intent/user?screen_name=eComEngine) Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # A Brief Guide to Selling on Amazon India [![Muneeb Kazi](https://www.ecomengine.com/hubfs/images/headshots/external/muneeb-kazi.jpg)](https://www.ecomengine.com/blog/author/muneeb-kazi) By [Muneeb Kazi](https://www.ecomengine.com/blog/author/muneeb-kazi) Do you live in India? Want to expand your customer base to nearly 100 million buyers? If the answer is yes, then you should consider selling your products on the Amazon.in marketplace. eCommerce in India is growing at a very fast rate. India has [close to](https://economictimes.indiatimes.com/industry/services/retail/number-of-online-shoppers-may-cross-100-million-by-end-of-2017/articleshow/56430027.cms) 100 million online shoppers. The number of shoppers has increased by 65 million in the past three years. With India having a population of 1.3 billion, the future of eCommerce is expected to bloom tremendously. As Amazon.in is one of the biggest eCommerce sites in India, selling on the marketplace provides exposure to a majority of online shoppers. In this post, I'll share some tips for getting started. ## Know Your Audience Things to know about Indian shoppers: 1. They trust the Amazon marketplace and the Flipkart marketplace the most. 2. Price matters a lot to them. Even if the difference is $0.05, they will prefer the cheaper one. 3. Their patience level is low; i.e. they expect a fast delivery. 4. They prefer free shipping. 5. They won't hesitate to return a product if they don’t like it (even if it is super cheap). 6. They don’t always know the [difference between a product review and seller feedback](https://www.ecomengine.com/blog/seller-feedback-vs-product-reviews). Don’t be shocked if you receive a product review in place of seller feedback. (Sign up for [FeedbackFive](https://www.ecomengine.com/feedbackfive) to monitor your feedback.) ## Logistics to Consider Select a niche category or the category in which you have abundant products. I recommend starting with a minimum of ten product listings. Do you have the appropriate credentials for selling online in India? You'll need a Permanent Account Number (PAN) card, as well as Value Added Tax/Central Sales Tax (VAT/CST) numbers and a Goods and Services Identification Number (GSTIN). You'll also need details for a current bank account. If you don't already have a PAN card, [apply](https://tin.tin.nsdl.com/pan/form49Adsc.html) as soon as possible, as it will take about 20 days to be approved. You'll also need to apply for Shop and Establishment registration, or Gumasta. The cost is INR.3500, with a waiting period of about 7-10 days for approval. After receiving your PAN card and Gumasta, you'll want to create a business bank account, then apply for VAT and CST. For a proprietor firm the cost is INR.5,000 +25,000 deposit (refundable after two years). If you are opting for a CA, then they may charge you around INR.10,000. It will take about two weeks to receive your VAT and CST numbers. After receiving these numbers, migrate them to GSTIN. Due to the new tax reform in India, you can directly opt for the GSTIN number. ## How to Get Started Selling on Amazon India 1. Register on the Amazon Seller Central platform. 2. Select the category you want to sell in. 3. Apply for brand registry (legal documentation costs about INR.7,000 - 10,000). If you have legal documentation of your brand, upload it to your Seller Central account. If you don’t have legal documentation, take photographs of your products and packaging with your brand name visible on them. (Confirm this with an Amazon representative first). 4. Take photos of your product(s) in front of a white background. 5. An Amazon representative will help you create your first listings. 6. After that, your products will go live on the Amazon marketplace. Are you ready to get started with selling your products on the Amazon.in marketplace? I'm happy to help answer your questions; simply comment below. [![FeedbackFive logo with text, "Manage feedback and product reviews in 17 Amazon marketplaces"](https://no-cache.hubspot.com/cta/default/5147382/a5583d35-6fff-45d3-a881-e027e559132c.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/a5583d35-6fff-45d3-a881-e027e559132c) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) Originally published on October 3, 2017, updated May 23, 2023 This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. ## You May Also Like These Stories on International [![Illustration of map of Europe with stars and text, "EU VAT rules"](https://www.ecomengine.com/hubfs/images/featured/blog/eu-vat-rules.png) ](https://www.ecomengine.com/blog/eu-vat-rules) ### [EU VAT Rules: Overview of OSS for Digital Vendors](https://www.ecomengine.com/blog/eu-vat-rules) March 11, 2024 | [![Illustration of European landmarks and currency with text, "Amazon European Expansion Accelerator"](https://www.ecomengine.com/hubfs/images/featured/blog/amazon-european-expansion-accelerator.png) ](https://www.ecomengine.com/blog/european-expansion-accelerator) ### [Amazon’s European Expansion Accelerator: Reach New Customers](https://www.ecomengine.com/blog/european-expansion-accelerator) February 22, 2024 | [![Illustration of map with Amazon Europe marketplaces with text, "Selling on Amazon Europe"](https://www.ecomengine.com/hubfs/images/featured/blog/selling-on-amazon-europe.png) ](https://www.ecomengine.com/blog/selling-amazon-europe) ### [Best Practices for Selling on Amazon Europe](https://www.ecomengine.com/blog/selling-amazon-europe) January 15, 2024 | ## No Comments Yet Let us know what you think ### eComEngine 14321 Winter Breeze Drive Suite 121 Midlothian, VA 23113 Call us: [800-757-6840](tel:800-757-6840) Company Legal Software Resources [![GS1 US Channel Partner](https://www.ecomengine.com/hubfs/images/partners/logos/gs1-us-channel-partner.png "GS1 US Channel Partner")](https://www.ecomengine.com/get-gtin-amazon) ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-web-services.svg "Amazon Web Services") ![Amazon Selling Partner Appstore Software Partner badge](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-software_partners-badge.png "Amazon Selling Partner Appstore Software Partner badge") ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/amazon-web-services.svg "Amazon Web Services") Copyright© 2007-2026 eComEngine, LLC. 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Our [privacy policy](https://www.ecomengine.com/privacy-policy) has more details.* ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14321 Winter Breeze Drive Suite 121" }, "alternateName" : "eComEngine, LLC", "description" : "Amazon Seller Tools", "email" : "info@ecomengine.com", "image" : "https://www.ecomengine.com/hubfs/images/decorative/illustrations/amazon-seller-tools.png", "logo" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png", "naics" : "511210", "name" : "eComEngine, LLC", "sameAs" : [ "https://www.facebook.com/eComEngine/", "https://twitter.com/eComEngine" ], "telephone" : "800-757-6840", "url" : "https://www.ecomengine.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Muneeb Kazi" }, "dateModified" : "2023-05-23", "datePublished" : "2017-10-03", "description" : "Are you wondering how to get started selling on Amazon India? Get an overview of how to build your Amazon business in India in this blog post.", "headline" : "A Brief Guide to Selling on Amazon India", "image" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/images/featured/blog/getting-started-selling-india.jpg" }, "mainEntityOfPage" : { "@id" : "https://www.ecomengine.com/blog/selling-on-amazon-india", "@type" : "WebPage", "description" : "Are you wondering how to get started selling on Amazon India? Get an overview of how to build your Amazon business in India in this blog post." }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png" }, "name" : "eComEngine, LLC" } } ``` ```json { "@context" : "https://schema.org/", "@type" : "HowTo", "name" : "How to Get Started Selling on Amazon India", "step" : [ { "@type" : "HowToStep", "text" : "Register on the Amazon Seller Central platform." }, { "@type" : "HowToStep", "text" : "Select the category you want to sell in." }, { "@type" : "HowToStep", "text" : "Apply for brand registry (legal documentation costs about INR.7,000 - 10,000). If you have legal documentation of your brand, upload it to your Seller Central account. If you don’t have legal documentation, take photographs of your products and packaging with your brand name visible on them. (Confirm this with an Amazon representative first)." }, { "@type" : "HowToStep", "text" : "Take photos of your product(s) in front of a white background." }, { "@type" : "HowToStep", "text" : "An Amazon representative will help you create your first listings." } ] } ```