Power Up Your Emails: Include Product Images

by Becky Trowbridge

You only have seconds to capture your buyer’s attention in an email, so it’s important to make it count. What are you doing to make your message stand out?

In this blog post, we’ll discuss why you might want to consider including product images in your feedback solicitation and product review requests. Then we’ll introduce you to a FeedbackFive shortcut that allows you to automatically include a product image in your email.

A Picture is Worth 1000 Words

You’ve probably heard this advice several times over the years, but are you following it for your Amazon business? Consider your own email inbox, which is likely overflowing with messages, and then think about your customer. How can you create a succinct and engaging email that won’t get lost in the shuffle?

Incorporating a product image into your feedback solicitation message is a wonderful way to snag your buyer’s attention. This visual cue provides a great reminder about your product and can help trigger your customer to write a review. Sharing a picture is much more effective than writing a few paragraphs attempting to remind the buyer about your product!

Automation Matters

If you’re not using FeedbackFive, adding product images to your emails can be quite the hassle. You must upload your images and manage a separate template for each of your products. It can be a lot to keep track of and there’s a lot of room for error—what if you send an email with the wrong product image?

FeedbackFive has four different shortcut tags that allow you to automatically include your product image in a campaign. The flexible campaign format for Pro Plan and above allows you to create a product review request or seller feedback solicitation message that is more engaging.

Staying Compliant

The most important thing to remember in the Amazon game is that it’s important to play by the rules. While the rules do change from time to time, you can always rely on FeedbackFive to alert you to any policy changes. When it comes to adding images to your emails, there’s no need to worry about making sure that your image meets the guidelines set forth by Amazon.com, Inc. Our software integrates with the Amazon MWS API to get the actual image used on the marketplace.

Time to Upgrade?

If you’re a FeedbackFive user and not currently on the Pro Plan or above, it might be time for an upgrade. Check our pricing page to see all of the fantastic features this upgrade will provide for your Amazon business!

Originally published on July 25, 2017, updated June 4, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.