Connect at the Right Time: Campaign Options

by Becky Trowbridge

Sending a feedback solicitation request at just the right time can make an enormous impact on your Amazon seller feedback rating. Similarly, a well-timed product review request can help you catapult sales to the next level.

FeedbackFive offers flexible campaign timing options to allow you to manage both of these actions automatically.

In this post, we’ll look at the campaign delivery rules available to users, including a user favorite: product review received.

Solicit Seller Feedback After Product Review

If you’re a private label seller, product reviews can make a significant impact on your business. While seller feedback is still very important to you, it may not be top priority. This is especially true if you’ve recently launched a product and need to collect several product reviews.

FeedbackFive now has a rule that will allow you to solicit for seller feedback after receiving a product review. After all, you know that buyers who leave product reviews are more likely to share their input. You also know that the buyer likely had an enjoyable experience with your company if she or he took the time to leave a thoughtful review. It makes sense to contact these individuals regarding seller feedback, especially if you have a well-written message that explains why it is important for your business and other buyers on the marketplace.

Timing Matters

There’s no exact science to the best day or time to send an email. It varies widely depending on purpose, industry, audience and other factors. As Customer Success Advisor Rachel Hoover mentioned here, “The tried-and-true strategy is to send emails in the morning or evening, and only on weekdays. However, smartphones have changed how buyers engage with email, and experimenting with different times of day and sending on weekends as well as weekdays can be very beneficial.”

It's wise to experiment to find out what works best for your business. Your buyers may prefer to receive emails early in the morning or at lunch. Testing is the best way to find out! When in doubt, put yourself in the buyer's shoes and consider when you would like to receive a feedback solicitation or product review request.

Campaign and Delivery Timing Rules

FeedbackFive offers a variety of campaign and delivery timing options, all easily accessible in "My Email Campaigns." You can send a message based on:

  • Order date
  • Delivery date
  • Feedback received
  • Last email
  • Another campaign

You can also set rules based on:

  • SKUs or ASINs (exclude or include items as needed)
  • Fulfillment channel
  • Repeat buyers
  • Number of previous emails for the order
  • Email sent from specific campaign
  • Day of the week
  • Time of day
  • Orders with multiple SKUs
  • Refunded orders
  • States/provinces
  • Discounted orders
  • And more!

Easily accessible in the "My Email Campaigns" tab of FeedbackFive, these options allow you to customize your campaigns and delivery options to reach each buyer with the right message at the right time. Instead of spending hours manually sending and tracking these messages, you can automate the process and still connect with buyers.

Try FeedbackFive

Monitoring your Amazon reputation with FeedbackFive frees up your time while allowing you to stay connected to what is happening in your business. Get daily reports, at-a-glance analytics and even text/email alerts for negative ratings; perfect for sellers on the go!

Want to try it out? Start your free trial of FeedbackFive at the Pro level today!

Originally published on January 9, 2018, updated June 26, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.