Being proactive can make a huge difference when it comes to protecting yourself and your eCommerce business. It can be frustrating to receive negative reviews, but it’s important to take all ratings seriously.

Understanding the requirements associated with selling items, particularly within certain categories, is just one way to be more in control. Our eComEngine team recently paired up with Rachel Greer of Cascadia Seller Solutions to create an informative webinar to help vendors understand how to weigh and address the risks while being successful.

Understand and Focus on Compliance

Having worked at, Inc (“Amazon”) for eight years, Greer is an expert on Amazon’s Retail and Marketplace business. Based on her experiences in the industry, she feels that understanding the role of product compliance is essential for sellers.

In addition to processes such as factory audits, creating prototypes and conducting laboratory inspections, Greer explained that one major part of compliance is product labeling, which includes:

  • Nutritional labels
  • Choking hazard warnings on children’s toys
  • Safety listings
  • Tracking labels
  • Care instruction labels

It can be difficult to navigate the rules and regulations, but it is crucial that vendors protect their customers and their business from potential dangers and pitfalls. Fortunately, Greer covered this topic in great depth throughout the webinar.

Be Honest With Yourself About Risks

The road to becoming an informed seller can feel discouraging and overwhelming, but that’s an indication of how important it is. FeedbackFive supports your growth in knowledge by allowing you to not only monitor your own product ratings but to also look at the of competition for complaints and known problems.

Take some time to look through Amazon’s Restricted Products page as well as the vendor contract’s “risky list.” You may be required to have additional product liability insurance on those specified items, which include strollers, power tools, healthcare equipment and even shoes.

It’s also important to check for complaints, the major agencies (including but not limited to the FDA, CPSC, Coast Guard and NHTSA) and laboratories about the latest on Prop 65 (regulations for the state of California) and voluntary safety standards.

Review all that you have learned and get honest with yourself about the types of financial, legal and personal risks you are willing to take to launch your products.

Address Complaints Proactively

Despite your great self-help pages and stellar product descriptions, there’s a good chance that at least one of your customers will have a complaint at some point. It’s crucial that you are familiar with the types of complaints Amazon considers most urgent. In the webinar, Greer provided an in-depth description of the various comments you can expect to encounter, what to do if a listing is closed due to negative ratings, as well as how to handle worst-case scenarios.

Provide a Safe, Positive Shopping Experience

Taking that first step can be the hardest part so it can be tempting to cut corners and start selling. You might be up and running faster, but doing this puts your customers and your business at unnecessary risk. Instead, watch our Avoid Product Recall, Listing Suspension or Worse webinar to learn how to steer clear of common mistakes on your road to success!

Liz Fickenscher

As the Business Development Lead for eComEngine, Liz Fickenscher is committed to providing valuable information to Amazon Sellers through blog posts and informational webinars. Liz is the affiliate ambassador, engaging with customers and strategic partners to build relationships between eComEngine and the eCommerce industry.

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.