All sellers need to know how their products are performing on the Amazon marketplace, but this information is especially important for private-label merchants. Product reviews can provide essential information about how a brand is performing and areas for potential improvement. However, analyzing this data can be time consuming.
FeedbackFive's product review analytics dashboard provides this information for sellers in an easily accessible and intuitive format. In this post, we'll explore how to use this new feature, which is available to any user that has added an ASIN for product review management. (By the way, even Free plan users get two ASINs to track for free!) To access the charts, go to My Product Reviews, click on the product, then click View Analytics.
At-a-Glance Average Review Rating
Are you struggling with a problematic ASIN? Want a closer look at your product review ratings over time? The average review rating graph allows you to quickly toggle between the 7, 30 and 90 day views to see how your product has performed within the designated time period.
The timeline style of this graph makes it clear when an average review has increased or decreased. If you’re not sure whether you want to restock a particular item, checking the average review rating can give you some perspective. Maybe the product was receiving low reviews due to inbound shipping damage, but it started getting positive reviews when you changed the shipping prep process. In that case, it may be worth keeping it in your inventory. But if a product began with great reviews that declined over time (perhaps due to a change in market preferences or technology), you may want to think twice before stocking it again.
Overall Rating Distribution
You can see the product rating by star level on the overall rating distribution bar graph, which is located in the upper left corner of the Product Review Analytics page. A simple chart next to this graph shows the amount of positive and negative reviews received in the last 2 days as well as the last 30 and 90 days.
Product Reviews by the Numbers
At the bottom of the Product Review Analytics page, a chart depicts the number of stars received in a 7, 30 or 90 day time frame in even more detail. This allows you to really drill down and see what’s going on with your product. You can automatically see whether your reviews are mostly positive or negative based on this chart, which also shows:
Average number of reviews per day
Percentage of positive reviews
Percentage of negative reviews
Tracking product reviews over time is a smart way to make sure each item in your store is performing successfully, but there’s no need to delve into this data manually. FeedbackFive’s Product Review Analytics provides all of the intelligence you need in a few simple clicks.
Get More Product Reviews
If you’re interested in learning how to receive more product reviews, check out this post. FeedbackFive has all of the tools you need to succeed.
Originally published on April 27, 2017, updated July 17, 2020
This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.