Introducing Product Review Analytics

All sellers need to know how their products are performing on the Amazon marketplace, but this information is especially important for brands and private label merchants.

Product reviews can provide essential information about how a brand is performing and areas for potential improvement. However, analyzing this data can be time-consuming.

FeedbackFive's product review analytics dashboard provides this information for sellers in an easily accessible and intuitive format. In this post, we'll explore how to use this feature, which is available to any user that has added an ASIN for product review management. (By the way, even Free plan users get two ASINs to track for free!) To access the charts, go to My Product Reviews, click on the product, then click View Analytics.

At-a-Glance Average Review Rating

Are you struggling with a problematic ASIN? Want a closer look at your product review ratings over time? The average review rating graph allows you to quickly toggle between the 7, 30, and 90 day views to see how your product has performed within the designated time period.

The timeline style of this graph makes it clear when an average review has increased or decreased.

You can also see the number of one-tap ratings and written reviews your product has received in the Campaign Analytics graph. Just below the graph, the Product Metrics Table offers an overview of how each ASIN is performing, from average rating to orders received.

If you’re not sure whether you want to restock a particular item, checking the average review rating can give you some perspective. Maybe the product was receiving low reviews due to inbound shipping damage, but it started getting positive reviews when you changed the shipping prep process. In that case, it may be worth keeping it in your inventory. But if a product began with great reviews that declined over time (perhaps due to a change in market preferences or technology), you may want to think twice before stocking it again.

Overall Rating Distribution

You can see the product rating by star level on the overall rating distribution bar graph, which is located in the upper left corner of the Product Review Analytics page. A simple chart next to this graph shows the amount of positive and negative reviews received in the last 2 days as well as the last 30 and 90 days.

Product Reviews by the Numbers

At the bottom of the Product Review Analytics page, a chart depicts the number of stars received in a 7, 30, or 90 day time frame in even more detail. This allows you to really drill down and see what’s going on with your product. You can automatically see whether your reviews are mostly positive or negative based on this chart, which also shows:

• Average number of reviews per day
• Percentage of positive reviews
• Percentage of negative reviews

Tracking product reviews over time is a smart way to make sure each item in your store is performing successfully, but there’s no need to delve into this data manually. FeedbackFive’s Product Review Analytics provides all of the intelligence you need in a few simple clicks.

Get More Product Reviews

If you’re interested in learning how to get Amazon reviews, check out our free guide. FeedbackFive has all of the tools you need to request, monitor, and analyze customer reviews.