Asking for Amazon seller feedback has a very clear value proposition. Customers buy items, their expectations are exceeded, you request feedback, and then they happily oblige. At least, that's how it probably works most of the time.
Product reviews can be a different story.
Unless you own the Buy Box entirely (such as on a private label or bundled ASIN), it's next to impossible to know for sure if requesting Amazon reviews is worth your time.
In this post, I'll show you how to know (for sure) if sending review requests is a worthwhile endeavor for your Amazon business.
It's easy to tell which of your customers have provided seller feedback. After all, Amazon aggregates recent feedback ratings within the Feedback Manager section of the Performance tab in your Seller Central account. Amazon lists each feedback (sorted by date) and includes the following data points:
This type of information is extremely useful to sellers like you - especially when trying to resolve negative feedback. It's also helpful for determining if your strategy is actually working. You already know how many feedback requests you're sending. Therefore, dividing the feedback received by requests sent can yield an informative baseline so you can measure future progress.
Unfortunately, Amazon doesn't provide such detailed information for shoppers who leave product reviews. Keep in mind that, although review solicitation rules are slightly different from feedback (learn more here), Amazon does permit sellers to ask for reviews:
If you decide to ask a buyer to leave a review, you may not ask for a positive review or ask for reviews only from buyers who had a positive experience, nor may you ask customers to change or remove their review, or attempt to influence the review."
Here's the big problem: if Amazon doesn't offer a Feedback Manager equivalent to track reviews, how can you possibly know if asking for reviews is working?
Good question.
Sadly, if you're only using Seller Central to manage your reputation, there's not a great answer. (That's exactly why you need FeedbackFive!)
You've probably heard of our Amazon review software, FeedbackFive. Did you know that our tool helps you ensure ROI from sending Amazon review requests?
Here's how it works.
All of our plan levels offer prebuilt review request email templates or the ability to send the Amazon Request a Review message. By signing up and enabling the default campaigns, you can immediately automate your review requests.
FeedbackFive lets you track any or all of the ASINs that you sell, providing a historical snapshot of customer reviews. No more jumping from page to page on Amazon for the latest review information. FeedbackFive pulls all of your review data into a convenient online portal.
You can quickly see your top-reviewed products, view new reviews, and even sort and filter by star rating to help you identify what buyers are loving (or not loving) about your products. You can also make notes within FeedbackFive and export your review data to a CSV.
FeedbackFive also provides in-depth campaign analytics, complete with send-data information. Is your review campaign underperforming relative to your feedback emails? Tweaking your campaign settings, content, and timing rules can make a big impact. And to better monitor your campaign success, the Campaign Analytics page includes dedicated metrics to directly show the amount of feedback, product reviews, and ratings your FeedbackFive requests generate.
Amazon review software can help you automate review requests. Reviews are crucial to the continued growth of your business, so having a process in place to ensure you are continually requesting reviews is key. Give FeedbackFive a try to know (for sure) if your review requests are resonating with customers.
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