--- title: Why Amazon.mx Might Be Your Next Marketplace description: Shipping times are getting faster and more consumers are shopping online. Learn why now is a good time to consider expanding your business to Amazon.mx. image: https://www.ecomengine.com/hubfs/images/featured/blog/amazon-mx-marketplace.jpg --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg "sellerpulse-menu-icon(teal)") SellerPulse Get FBA Insights and Alerts ](https://www.ecomengine.com/sellerpulse) [![RestockPro 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Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand 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](https://www.ecomengine.com/restockpro#stickers) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/restockpro/demo) [VIEW PRICING](https://www.ecomengine.com/blog/amazon-mx#) #### SellerPulse Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-bell-svg.svg) | Operational FBA Analytics See detailed insights for FBA fees, proceeds, sales, and product cost | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-analytics) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-box-svg.svg) | Buy Box Monitoring Find out when you win or lose the Buy Box, including when it's suppressed | | --- | --- | ](https://www.ecomengine.com/sellerpulse/buy-box) [| 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  | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/sellerpulse/demo) [VIEW PRICING](https://www.ecomengine.com/pricing) Resources [** Case Studies ](https://www.ecomengine.com/case-studies) [** Webinars ](https://www.ecomengine.com/webinars) [** Free Tools ](https://www.ecomengine.com/tools) [** Events ](https://www.ecomengine.com/events) [** Help Center ](https://www.ecomengine.com/help) [** Blog ](https://www.ecomengine.com/blog) [** Agencies ](https://www.ecomengine.com/agency/feedbackfive) [** Seller News ](https://www.ecomengine.com/amazon-seller-news) [** Seller Tutorials ](https://www.ecomengine.com/sell-on-amazon) [** Partners ](https://www.ecomengine.com/partners) Guides [Getting More Amazon Reviews ](https://www.ecomengine.com/get-amazon-reviews) [Understanding Amazon Feedback ](https://www.ecomengine.com/amazon-feedback) [Amazon Listing Guide ](https://www.ecomengine.com/amazon-listing) [Amazon Brand Registry ](https://www.ecomengine.com/amazon-brand-registry) [Making the Most of Amazon FBA ](https://www.ecomengine.com/amazon-fba) Social Connect with eComEngine [**](https://twitter.com/intent/user?screen_name=eComEngine) Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # Why Amazon.mx Might Be Your Next Marketplace [![Andrés Sagrado Strik](https://www.ecomengine.com/hubfs/images/partners/logos/australis-logo.jpg)](https://www.ecomengine.com/blog/author/andrés-sagrado-strik) By [Andrés Sagrado Strik](https://www.ecomengine.com/blog/author/andrés-sagrado-strik) *Discover why you might want to consider expanding your business to Amazon.mx in this guest article from Australis Localization.* The pandemic that the whole world is bearing has had a great impact on the shopping habits of a significant part of the world’s population and speeded up the online sales system development by several years. Out of all Latin American markets, Mexico is the highest growth eCommerce market and the second largest market after Brazil. Mexico’s case is particularly interesting since, together with the pandemic situation that has changed the normal course of good and service in-store shopping, several factors come into play causing the Aztec country to see exponential growth. It is an extremely interesting market to consider for broadening the horizons of your Amazon business. This article will address the current context of eCommerce in Mexico and the reasons why conditions are perfect to initiate the process of entrance into the great sales platform that Amazon.mx (also known as Amazon.com.mx) has become. ## eCommerce in Mexico Let us begin by looking at the state of eCommerce in Mexico. [Wearesocial.com](https://datareportal.com/reports/digital-2020-mexico) offers us an in-depth analysis of the consumer landscape of Mexico in 2020. A brief summary of the key data for Mexico shows us that: - 92% of internet users aged 16-64 own a smart phone. - The total population of Mexico is 128.3 million. There are 89 million people with access to the Internet. - Amazon.com.mx and Amazon.com are the 10th and 13th most visited websites, respectively, according to Alexa. - Sales have increased in all product categories. - According to the most recent study, over 64 million people have shopped online. Statista reports that revenue in the Mexican eCommerce market is projected to reach $18,764 million this year. The largest segment of the market is Electronics & Media. ## eCommerce Consumer Profile According to the [Mexican Association of Online Sales](https://www.amvo.org.mx/) (*Asociación Mexicana de Ventas Online, *AMVO), we see the following key information about the average Mexican online consumer: - **9 out of 10 shoppers** are satisfied after receiving their online purchase. This suggests that shoppers are likely to leave positive ratings. - **8 out of 10 Internet users** have purchased a product or service online in the past year. - **82%** of online shoppers consider that the appearance of a website influences their purchase decision. As always, your listing appearance is very important. - According to Mexicans,** convenience is the main reason for buying online**. Other top reasons for online shopping in Mexico are to take advantage of special offers/discounts, to find products that are not available in stores/sold in Mexico, and to save time. If you sell a product that is in demand but not widely available in Mexico, you may see great success by [listing the item on Amazon.mx](https://www.ecomengine.com/blog/mexico-seller-guide). PayPal, debit card, and credit card are the main payment methods used in for purchase. Mobile shopping is very popular. ## Top 10 Product Categories for eCommerce in Mexico 1. Clothing and shoes: **49%** 2. Electronics and household appliances: **43%** 3. Accessories: **36%** 4. Beauty and personal care: **32%** 5. Toys and games: **24%** 6. Home and gardening: **18%** 7. Sport items: **17%** 8. Food and beverages: **15%** 9. Pet supplies: **11%** 10. DVDs, CDs, Blu Rays: **10%** *Sources: Study on Online Sales in Mexico 2020 (Estudio sobre Venta Online en México 2020) performed by the AMVO in collaboration with Netquest and Netrica by GfK.*   ## Amazon.Mx Continues to Grow According to [Ecommerce Guide](https://ecommerceguide.com/top/top-10-ecommerce-sites-in-mexico/) the most visited eCommerce platforms in Mexico are: - Mercado Libre - Amazon Mexico - Walmart Mexico - Coppel - Liverpool - Sam's Club - Home Depot Mexico - Best Buy Mexico - Sears Mexico In an [interview](https://www.milenio.com/especiales/amazon-quiere-expandir-su-mercado-en-mexico) published by Milenio.com, Amazon Mexico Operations Director Luis Correo provides some clues about the chance taken by the North American giant on its establishment in Mexico. “The company has **50 million users in our country**; its goal is to keep on growing with increasingly faster deliveries and technology,” Correo stated. He also discussed the importance of MEX3 distribution center, which is the largest distribution center in Mexico and Latin America with 100,000 square meters. Millions of products are stored at MEX3 for fast shipping all over the country. Shipping times are getting faster for Amazon.mx customers. Currently, some products are available for same day delivery in Mexico City. Amazon.mx provides one day shipping to more than 25 cities and two day shipping throughout the country. According to [Amazon's seller guide](https://m.media-amazon.com/images/G/33/3P_MX/3PMX-Guia-de-principiantes-para-Vender-en-Amazon-2020-v3.pdf?ld=NSGoogle), signing up to sell on Amazon.com.mx means that your account is automatically enabled for selling in Canada and the US as well as Mexico. Learn more about [North American Unified Accounts](https://sellercentral.amazon.com/gp/help/external/G201394090). ## Grow Your Business in Mexico After having made a contextual study of eCommerce in Mexico, we can draw some conclusions. First of all, it should be said that the population of the Aztec country is extremely large, with a total population of almost 130 million people and a high Internet penetration rate. eCommerce is clearly at a growth stage. If we add the fact that the Mexican middle class is growing and online shoppers have increasing advantages when it comes to online shopping, the eCommerce scenario is envisaged as ideal and favorable to operate in Mexico. On the other hand, the situation caused by COVID-19 has speeded up digital development by at least 3 years, creating new and widespread consumer habits. This is what I call cascade effect, that is to say, users with high online shopping habits have scaled to a super-high level; those at a middle consumption level have moved to a high level and so on and so forth down to the base. Here the change from not having made any purchase online to making several purchases appears, thus generating the great change, the new habit. When it comes to Amazon.mx, we should remember its strong points, which are the following: 1. Amazon.com takes a strong chance on Mexico. 2. It is the natural entrance into the rest of Latin America. 3. Amazon offers consumer protection, which is a highly appreciated value in Mexico. The reputation and reliability of Amazon are its business card. Mexico is an international market that, due to its nearness, size, special circumstances, and a projected exponential growth, serves a great opportunity for growth and expansion for US sellers and beyond. If you are considering getting started with selling your products in Mexico and need assistance, contact [Australis Amazon Mexico Experts](https://australis-localization.com/). [![FeedbackFive logo with text, "Manage feedback and product reviews in 17 Amazon marketplaces"](https://no-cache.hubspot.com/cta/default/5147382/a5583d35-6fff-45d3-a881-e027e559132c.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/a5583d35-6fff-45d3-a881-e027e559132c) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) Originally published on September 23, 2020, updated January 4, 2024 This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. ## You May Also Like These Stories on International [![Illustration of map of Europe with stars and text, "EU VAT rules"](https://www.ecomengine.com/hubfs/images/featured/blog/eu-vat-rules.png) ](https://www.ecomengine.com/blog/eu-vat-rules) ### [EU VAT Rules: Overview of OSS for Digital Vendors](https://www.ecomengine.com/blog/eu-vat-rules) March 11, 2024 | [![Illustration of European landmarks and currency with text, "Amazon European Expansion Accelerator"](https://www.ecomengine.com/hubfs/images/featured/blog/amazon-european-expansion-accelerator.png) ](https://www.ecomengine.com/blog/european-expansion-accelerator) ### [Amazon’s European Expansion Accelerator: Reach New Customers](https://www.ecomengine.com/blog/european-expansion-accelerator) February 22, 2024 | [![Illustration of map with Amazon Europe marketplaces with text, "Selling on Amazon Europe"](https://www.ecomengine.com/hubfs/images/featured/blog/selling-on-amazon-europe.png) ](https://www.ecomengine.com/blog/selling-amazon-europe) ### [Best Practices for Selling on Amazon Europe](https://www.ecomengine.com/blog/selling-amazon-europe) January 15, 2024 | ## No Comments Yet Let us know what you think ### eComEngine 14321 Winter Breeze Drive Suite 121 Midlothian, VA 23113 Call us: [800-757-6840](tel:800-757-6840) Company Legal Software Resources [![GS1 US Channel Partner](https://www.ecomengine.com/hubfs/images/partners/logos/gs1-us-channel-partner.png "GS1 US Channel Partner")](https://www.ecomengine.com/get-gtin-amazon) ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-web-services.svg "Amazon Web Services") ![Amazon Selling Partner Appstore Software Partner badge](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-software_partners-badge.png "Amazon Selling Partner Appstore Software Partner badge") ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/amazon-web-services.svg "Amazon Web Services") Copyright© 2007-2026 eComEngine, LLC. 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Learn why now is a good time to consider expanding your business to Amazon.mx.", "headline" : "Why Amazon.mx Might Be Your Next Marketplace", "image" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/images/featured/blog/amazon-mx-marketplace.jpg" }, "mainEntityOfPage" : { "@id" : "https://www.ecomengine.com/blog/amazon-mx", "@type" : "WebPage", "description" : "Shipping times are getting faster and more consumers are shopping online. Learn why now is a good time to consider expanding your business to Amazon.mx." }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png" }, "name" : "eComEngine, LLC" } } ```