Introducing Accurate Margin Calculations for Case Packs

by Colleen Quattlebaum

Everyone hates a missed opportunity. Whether it is Ronald Wayne selling his ten percent share in Apple for $800 in 1976, or Dick Rowe taking a pass on the Beatles in 1962 because “guitar groups are on their way out,” the idea of missing out on a great thing can make us jittery.

We often get the same feeling when looking through a supplier’s catalog. We know when we find that great gold nugget, but there may be other opportunities that are even more subtle.

What if I bought a bunch of these widgets and sold them as a multi-pack? What if I bought the case pack the supplier is offering and sold them individually?

Case packs and multi-packs often create win-win-win situations for suppliers, sellers, and end customers. They can help move inventory quickly and reduce the cost per item. However, they can also give you a hefty dose of analysis paralysis, and require a level of research and calculation that goes above figuring out your daily Sudoku.

For all of you who fear you may be missing out on something big, MarketScout just introduced a new feature to bring some confidence back to your life.

Accurate Margin Calculations for Case Packs

Until recently, when you uploaded a UPC into an Amazon price scouting tool, it would associate a UPC code with different ASINs depending on if it’s being sold individually or as a pack. But these tools typically only calculated your margins if you specify a single item. What if you want to buy a case pack and split up the items? Or what if you want to create your own multi-pack to sell? What would my margins be? What would the sales rank likely be?

Most tools don’t give this kind of functionality and leave you speculating on if you are missing out on a great opportunity.

MarketScout now includes a feature that addresses this very problem. It can automatically calculate your margins - if you enter a case pack cost, MarketScout takes the individual item cost you enter and extends it to the case pack cost when calculating potential profit margins. It can also give you an idea of the sales rank of similar items and how well you might be positioning yourself.

Now, with the click of a button, you can see multiple scenarios play out and decide which is best for you. Should you go for the maximum profit or for a better sales rank? That’s a better decision for you to focus on rather than spending your time worrying that you aren’t maximizing your investments.

If you are already a MarketScout user, you can see this reflected in your results for any matching ASIN that is sold as a case pack on Amazon. If you are thinking about using MarketScout, there’s never been a better time. Start off with 100 free credits and take it for a spin!

Originally published on October 21, 2015, updated June 1, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.