FeedbackFive's Email Campaigns: Four Emails to Consider
by Colleen Quattlebaum, on January 6, 2016
Recently, we introduced FeedbackFive’s Email Campaigns feature, an exciting addition to our software that gives you more opportunities to reach customers in meaningful ways.
Email Campaigns have rules you can modify to decide what type of email to send, who to send it to and when to send it. With Email Campaigns, you can send up to five emails per order, but in most cases, by customizing your emails and audience using Campaigns, you can achieve optimal results with far fewer emails.
Whichever way you decide to run your Email Campaigns, here are some examples of emails you might consider sending.
The First Seller Feedback Solicitation - FBA or non FBA
One of the most popular emails our customers send is the seller feedback solicitation. One or two days after the delivery date is a good time, but remember you aren’t sending a delivery confirmation. Amazon prohibits sending a stand-alone delivery confirmation email. Shipment status isn’t the purpose of this email, but it’s OK to include delivery information as part of your seller feedback request.
As far as the email’s content, it’s good to ask if the order was fulfilled to the customer’s satisfaction. Also encourage the buyer to contact you if there are any concerns. This can nip negative feedback in the bud, since you are opening the lines of communication with your customer.
Make sure to set your Email Campaign rule for this email to only go to people who have not yet left seller feedback. Include the seller feedback link, but not the product review link. Once you automate all these rules, you can send your first seller feedback solicitation.
The Follow-Up Seller Feedback Request
Not everybody reads every single email. A great Email Campaign to consider is a second seller feedback request to send to everyone who has not yet left seller feedback. Send this solicitation five to seven days after the first email. Many sellers choose to include a feedback link but not a product review link. It bears repeating - do not send a follow up to someone who has already left you seller feedback. This, also, is a rule you can set in your FeedbackFive Email Campaigns.
The Product Review Request
If someone has left you positive seller feedback, but they have not left a product review (aka “customer review”), the product review request is the email to send. Let your customer know you’re still there, even after the order is finished, and request a product review. This is a great way to connect with the customer again and it raises your chances of getting a good product review.
The Thank You Email
Why not take the time to thank your repeat buyers for their continued business? One of the most important parts of any successful Amazon merchant’s world is their customer service. What better way to show above-and-beyond customer attention than a heartfelt appreciative note? Of course, because you have these five opportunities to reach out to customers, you can use an email to thank your loyal customers. You can choose to exclude repeat buyers if you prefer not to send emails to them. You can also choose to send a thank you message only to buyers who have left positive feedback. FeedbackFive provides the options and the automation you need to take your Amazon business to the next level.
Which Emails Will You Send?
Again, these are suggestions. There are plenty of email campaigns you can design and try out. You have complete control over how many, and what type of emails you send. Some FeedbackFive users choose to send more generic emails while others like to send very targeted, specific emails. The beauty of a feature like this is that you have the freedom to present yourself to your customers however you choose.
Whew! We know that’s a lot of information and a ton of suggestions, but we’re excited about our new Email Campaigns feature and we know you are too! Learn more about FeedbackFive’s features, or to upgrade to a Pro account today.