Boost Email Effectiveness with the Three C's

by Jeanne Croteau

Crafting the perfect email takes practice and may even involve some trial and error before you get things right. While FeedbackFive users can take advantage of the default messages available in the tool, sending custom messages can go a long way towards motivating customers to leave valuable feedback. Still, it can be hard to know where to begin.

Fortunately, you can simplify the process and boost the effectiveness of your solicitation campaigns with very little effort – all you need are the Three C's: Clear, Concise and Compliant. Follow this tried and true formula and you’ll be sending great emails in no time!

Be Clear

Our inboxes are inundated with a large number of emails every single day. For this reason, you need to find a way to make your message stand out from the rest. One of the most important things you can do is to make your email easy to read and understand.

Let your customer know exactly what you are looking for. It can be very easy for things to get lost in translation when you’re not communicating face-to-face. For this reason, it’s important to use language that is clear and direct.

Instead of going on and on about how positive feedback can help your business, ask for what you need in a concise manner. Some examples include:

  • “Let us know how we did by leaving seller feedback”
  • “Please tell us about your shopping experience! Click here to leave seller feedback.”
  • “What do you think of our product? Click below to review it on Amazon.”

Make things even easier for your customer by including detailed information about their order using Shortcut Tags. Embed images and include a link to the product they purchased.

Be Concise

Finding a way to include all of the relevant information while keeping your message short and sweet might take a little finesse. Mastering this strategy is vital, however, so that your reader isn’t overwhelmed by a long, rambling email.

You want to be clear, concise and, in this modern age, you need to be mobile-friendly. It’s also best to find a way to personalize the email by including the buyer’s name and order details. Fortunately, features such as Shortcut Tags allow you to include links to minimize the clutter.

When in doubt, have a few people read through your campaigns and ask for their honest opinions. Was it compelling? Too long? Too short? You might have to invest some time initially but, once you come up with a good message, you can automate and let FeedbackFive do the rest!

Be Compliant

While it’s great to convey a friendly, warm tone with your customers, it’s also important that you are adhering to all of Amazon’s policies surrounding the Buyer-Seller Messaging System and product review requests.

If in doubt, always be professional. Avoid slang, profanity or anything that could be misconstrued as manipulative, abusive language. Never ask for a positive rating, and make sure that the language in your request remains neutral. If you run into questions, you can always ask the FeedbackFive support team to review your email templates.

At the end of the day, you really want to make sure you are conducting yourself in a way that both pleases customers and satisfies Amazon; the best way to accomplish this is to read, understand and follow the guidelines.

Using The Three C's

As you try to figure out the best approach, focusing on the Three C's — being clear, concise and compliant — can provide you with a solid foundation. Build upon those principles, and you will see your solicitation efforts become more effective.

The best part is that you won’t have to go through the whole process every time you want to send feedback requests. Once you’ve created a template within FeedbackFive, you can set rules for when and how your customers are contacted. These settings can be modified quickly and easily, as your needs change. It really is that simple!

Ready to see how the Three Cs can boost your email game? Try our 14-day risk-free trial today!

Originally published on July 19, 2018, updated May 31, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.