Most companies that sell software as a service (SaaS) offer free trials. We are no different. You can try any of FeedbackFive’s plans for free for two weeks. But which plan is right for you?
The difference between the Lite and Basic plans is the ability to include a link in feedback requests for customers to leave a product review. Moving from Basic to Standard allows sellers to send feedback requests for FBA (Fulfillment by Amazon) orders. Why is that important?
Tapping FBA Orders
As we noted in another post, FBA can help enhance your reputation in many ways. It leverages Amazon’s strength in logistics; reduces the risk of out-of-stock orders (a leading cause of bad feedback); and allows customers to use Free Super Saver shipping or the unlimited fast shipping of Amazon Prime. These and other benefits have led some merchants to use FBA exclusively. In those cases, being able to send feedback requests for FBA orders is crucial. But it is also valuable for sellers who use FBA to any extent.
As Tom Fougerousse writes in this strong -- and unsolicited -- endorsement of FeedbackFive (“an incredibly useful and affordable tool”) it makes sense to lean on FBA orders for feedback. One tactic Fougerousse promotes is using FBA instead of merchant fulfillment for less expensive, high-volume products. He does this “even without expecting to profit.” Why? Because of the value of positive feedback. The higher volume leads to more feedback, which tends to be glowing because “FBA’s service is flawless.”
If an FBA order does generate negative feedback that is entirely related to a fulfillment issue (or is entirely product specific or includes profanity or seller-identifiable information) Amazon will remove it upon request. Fougerousse notes that about half of the negative feedback he receives is eligible for removal. (For more about how to get bad feedback removed, download our whitepaper on the subject.)
In other words, FBA orders have a powerful upside to feedback. And the system offers some protection against the downside. That is reason enough for many FeedbackFive customers to start with the Standard plan. Are there advantages to upgrading from Standard to Pro? You bet. We’ll address those in future blogs.
Originally published on January 29, 2013, updated June 1, 2019
This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.