How to Save Over $1000 With FeedbackFive

by Joanna Lupo

If you’ve been selling on Amazon for a while, you know how important your feedback score is to your business. Buyers pay attention to your ratings. Amazon provides tips for achieving a great feedback score on its website, encouraging merchants to follow Seller Best Practices and to give wonderful customer service during every transaction.

But there are things you can do, like becoming an FBA merchant and using a third party to manage your feedback, that will greatly improve your feedback score and potentially boost your sales on Amazon.

Let’s take a closer look.

How FBA Automates Your Business

We’ve covered the topic of how FBA can boost your reputation on Amazon. It removes the human error associated with storing items, fulfilling orders and shipping them. It is backed by Amazon’s round-the-clock customer service, which saves you late night emails from buyers in different time zones. FBA allows your products to be available for Free Super Saver shipping, and for Prime users it can offer free two day shipping. Obviously, you still have to pay attention.

Using a third party inventory management system like RestockPro can help with that, but overall, FBA is a great choice for anyone serious about selling on Amazon. Plus, FBA feedback is occasionally monitored by Amazon, so any inappropriate reviews or feedback based on non-eligible criteria can be stricken, especially if you file a claim.

But what about other feedback? How do you solicit feedback and manage the ratings that come in?

Automating Your Feedback Management

A third-party system like FeedbackFive can benefit your business in a number of ways. First, it is a fact that the vast majority of Amazon buyers won’t leave feedback. You need a way to solicit feedback, but you have to do it in such a way that it doesn’t violate Amazon’s policies. FeedbackFive allows you to utilize an email template to create appropriate feedback requests, and automatically sends them out based on your specificated time - either by order date or estimated delivery date. This can significantly increase the amount of feedback you get. Many FeedbackFive users report significant increases in feedback after joining.

Automating has other benefits, as well. One is that you can see a bird’s eye view of all your feedback at once, so identifying the negative feedback and responding to it becomes easier. We know that it’s costly to neglect negative feedback, even for a day. If a buyer is unhappy enough to post negative feedback, they’ll be even unhappier if you ignore them. FeedbackFive has a feature that allows you to send an email with a link for the customer to remove the negative feedback once you’ve addressed the issue.

Another great benefit is that you can send different solicitations based on whether a customer placed an FBA order or non-FBA order along with SKU-specific messages. You can also exclude certain orders from receiving solicitations. In a nutshell, automating your feedback management allows you to approach your Amazon reputation proactively. And, when your feedback is right at your fingertips, it’s easier to address problems and identify opportunities for improvements in your business.

What is Your True Cost?

So, how does automation translate into tangible value for your bottom line? Amazon has several helpful calculators to determine whether FBA automation is right for your business. But what about feedback automation?

Let’s assume that you manually solicit feedback for each order. If you sell 250 items per month and an email takes one minute to manually draft and send via Amazon’s messaging service, you’re obviously spending over four hours per month on feedback solicitations. Assuming a very conservative rate for yourself of $25 per hour, you’re already investing over $100 monthly in managing your feedback reputation. Compare this cost to letting FeedbackFive do it for you automatically for only $9.99 per month (up to 250 emails sent on your behalf monthly).

Let’s recap your options:

  • Option 1 (Manual solicitation): 4 hours of your time x $25/hour = $100 monthly ($1,200 annually)
  • Option 2 (Automatic solicitation via FeedbackFive): $9.99 monthly ($120 annually)

Which option sounds better to you?

Try a More Automated Approach Today

Still not convinced? Sign up for a 14-day free trial and see what managing your feedback with FeedbackFive can do for your business.

Originally published on August 1, 2015, updated July 7, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.