Leveraging Technology to Increase Your Seller Reputation

by Colleen Quattlebaum

Millions of merchants now rely on the Amazon marketplace as their primary source of sales. This makes sense, as consumers have flocked to the marketplace for its massive inventory, great prices, generous return policies and informative product reviews.

But for many merchants, there’s a tradeoff. By focusing primarily on the Amazon platform, sellers give up some control over certain aspects of branding and customer engagement.

The Seller Central dashboard does offer a viable Amazon feedback tool; however, as your business grows, it may make sense to build additional automation and scalability into the feedback management process.

Let’s explore how FeedbackFive, a feedback management tool designed by eComEngine, can be used to boost your seller reputation.

Manual Solicitation is a Thing of the Past

Many new Amazon merchants begin soliciting feedback from their customers by copying and pasting into customer emails via the Seller Central interface. This is a great way to get started, but as your eCommerce business grows it can become cumbersome. Keeping track of when and how to email buyers manually can quickly become an unwieldy process that adds unnecessary work to your busy day.

A tool like FeedbackFive saves you time and headaches by automating the feedback solicitation process. By taking a few minutes to set up product-specific campaigns, you can save your time for more profitable tasks.

Build Action-Based Rules to Make the Right “Ask”

Build rules to solicit feedback at a time that makes sense for your product line with FeedbackFive’s campaigns feature. You may want to send an email after a certain number of days or as follow up after a previous email is sent.


FeedbackFive gives you the flexibility to create email campaigns that are tailored to specific products. You can also opt to send a feedback solicitation request for specific SKUs. If receiving feedback about a particular set of SKUs isn’t serving your business--maybe you’re already working on fixing a packaging or shipping issue--you can choose to not send a solicitation request for those SKUs.

Monitor & Track Results

Relying on manual methods means you have to manually check the Seller Central reports in order to see if any feedback was left. FeedbackFive saves you a step by emailing you with the Daily Summary and/or the Daily Feedback Alert Summary, depending on your plan level and preference. You can also login at any time to view previous feedback in an easy-to-manage format.

The feedback dashboard is especially helpful if you want to see previous feedback you’ve received for a specific product. If multiple buyers have left negative feedback for the same product, you know that you have a problem. Since negative feedback needs to be addressed quickly, FeedbackFive gives you the option to receive email or text notifications when negative feedback is left. This allows you to reach out to the customer and address the issue right away.

Automate Your Feedback Process

Using a tool such as FeedbackFive helps you take your eCommerce business to the next level. Ready to see how much time you can save by automating your feedback request process? Give FeedbackFive a try.

Originally published on May 2, 2016, updated May 31, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.