How FeedbackFive Can Keep You Compliant

Getting suspended by Amazon is a seller's worst nightmare come true.

With so many rules and community guidelines to keep track of, maintaining compliance with Amazon can seem overwhelming - if not impossible.

FeedbackFive, a top-rated tool from eComEngine, can be invaluable for staying in compliance with Amazon's guidelines. Here's how.

Know the Rules for Engaging

Amazon allows third-party merchants to ask for both feedback and reviews. Along with this opportunity comes great responsibility for sellers.

Amazon does not permit an "anything goes" approach to communicating with buyers. In fact, there are many activities and actions that are strictly prohibited. You need to understand these rules and act in accordance.

Unfortunately, you're running an incredibly fast-paced business. New competitors pop up each day. Buy Box prices fluctuate within minutes. Customers make buying decisions only seconds after finding your Amazon listings. To retain the Buy Box and protect your margins, you and your team must constantly make split-second decisions. Analyzing each outbound feedback or review request for compliance just isn't feasible - especially if you're manually soliciting.

Automate Compliant Amazon Requests

FeedbackFive structures your approach to compliance, allowing you to build standardized templates and campaigns. Need a slightly different message for requesting reviews for each of your products? No problem. Craft your content for each situation, create your templates, and link them to a logic-based campaign. Before enabling your campaigns, review each email template to ensure they're following Amazon's guidelines. Once enabled, you'll rest easy knowing that each message is carefully crafted for both conversions and compliance.

If Amazon ever changes one of its policies (which it has been known to do), just edit your template and get back to work. No more sleepless nights worrying about compliance. Your FeedbackFive templates help you comply faster - with much less effort.

eComEngine takes Amazon policy compliance very seriously. We provide many resources and communications to help you ensure you are always compliant with Amazon's communication policies. In addition, our excellent Customer Success team is also available to assist you with everything from understanding Amazon's guidelines to developing your product review request strategy.

You can also use the Amazon Feedback and Review Request Template to send review requests that are always compliant with Amazon's latest policies. Amazon creates the messaging, which cannot be customized. FeedbackFive provides the powerful scheduling automation you need to use this feature at scale. Want to see it in action? Check out this seller's story. 

Respect the Wishes of Opted-Out Buyers

As you may have heard, Amazon allows buyers to opt-out of certain unsolicited messages. This includes unsolicited messages from sellers. Although most Amazon shoppers have not opted out, some merchants are still trying to figure out the best way to respect the wishes of opted-out buyers.

FeedbackFive lets sellers automatically deal with opt-out notifications from Amazon. Just forward the email to optout@mail.feedbackfive.com, and FeedbackFive will make sure that buyer never receives another solicitation from you again. We proactively help you bypass the solicitation of opted-out buyers, thereby minimizing the number of opt-out notices you'll receive from Amazon. This is good for the customer, good for Amazon, and even better for your stress levels.

Take Swift Action on Negative Feedback

Negative feedback happens. Even the most customer-centric merchants will occasionally receive poor ratings.

When negative feedback occurs, you essentially have two options:

1. Do nothing
2. Try to solve the customer's issue (and then request removal)

Negative feedback impacts your public feedback rating, and it can also create unnecessary friction with Amazon. For these reasons, many sellers take a proactive approach to negative feedback.

FeedbackFive is the perfect solution for the action-oriented merchant. Within moments of receiving negative feedback, our software can alert you via text and/or email. In our experience, swift action increases the seller's likelihood of successfully addressing the customer's concern. Once solved, FeedbackFive can be used to send a feedback removal request. Each order's feedback rating is securely tracked in FeedbackFive, which makes it easier to know which transactions still require your attention.

You can also use FeedbackFive to alert Amazon of feedback that violates the community guidelines. With a few clicks, you can be well on your way to a successful removal.

Partner with the Best

Your Amazon seller account is a very valuable asset for your eCommerce business. If you're thinking about using an automated solicitation tool, I encourage you to consider FeedbackFive. We've been doing this a really long time (since 2009 to be exact), and we keep a very close eye on Amazon's rules and guidelines. We don't push the envelope, and we avoid developing features that could get you in trouble.

Ready to try FeedbackFive? Get started risk-free today.