Do You Sell in Europe?

by Jonathan Tombes, on February 15, 2014

Are you interested in expanding your Amazon sales to the European marketplace? How can you manage feedback from different marketplaces? In this post, we'll take a look at how to integrate and manage your account information with FeedbackFive.

Inventory is Shared, Feedback is Not

Since linking five marketplaces (UK, France, Germany, Italy and Spain) in mid-2011,, Inc. ("Amazon") has allowed sellers to manage what they sell in the European marketplace from a single seller interface. A “marketplace switcher” in the Seller Central dashboard allows merchants to toggle between countries.

Because FeedbackFive supports all of these markets, we have paid attention to this shift. Sellers who close foreign accounts and manage all markets from one designated “home” Europe Marketplaces account reduce costs and complexity. But one drawback is that they lose the feedback and history on the closed accounts.

8/18/17 Update: Amazon merchants can now sell on a variety of international marketplaces, including:
  • Canada
  • China
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Mexico
  • Spain
  • United Kingdom
  • United States
You can learn more about Amazon's 11 international marketplaces here.

Country-specific Data

While pooling inventory, Amazon is continuing to segregate feedback, as well as order defect rate (ODR) and A-to-z guarantee claims. Why is that? According to Jennifer Artabane, director of product management platform at ChannelAdvisor, the reason is to “insulate a seller’s home country rating from cross-country rating.”

“A seller could present and provide a very different post-sale experience to a buyer outside their home country - longer time to ship, problems with crossing borders, customer service in local language, etc.,” Artabane explained. As examples, she pointed out that sellers in the UK having trouble delivering packages in France or facing local-language complaints would not see their UK ratings impacted.

So separate metrics can protect you. What about the history lost for any closed account? That’s fixable. A FeedbackFive account, for instance, tied to any one of those countries can help you quickly rebuild your reputation.

Update 8/18/17 Note that if you are aiming to use FeedbackFive to manage feedback in more than one country, you can do so from a single account.

You can send feedback solicitation requests with confidence using FeedbackFive's professionally translated templates. Don't rely on generic online translators or your own high school foreign language skills. This is your business, after all!

Try FeedbackFive

Want to manage seller feedback for multiple Amazon accounts? Snag your 14-day free trial of FeedbackFive today!


Upcoming Webinar