Use Email Campaign Analytics to Send The Right Message

by Jeanne Croteau

As an Amazon seller, it’s important to know whether your email campaigns are effective. After all, soliciting feedback is a vital part of any business plan since every happy customer who provides a positive rating boosts your seller reputation. This can, of course, grow brand awareness, increase sales and help you win the Buy Box more often.

FeedbackFive subscribers on the Pro and Enterprise plans have access to email analytics that give them an accurate idea of how well their campaigns are performing. Armed with this valuable insight, you’ll be able to modify your strategy to improve open and conversion rates. The best part? It’s incredibly easy!

Know What You’ve Sent

Let’s be honest. If you’re running an Amazon business, you’re probably juggling all kinds of details in your head. Some days, you might be lucky if you remember what you ate for breakfast. Keeping track of the emails you’ve sent, therefore, can be a challenge (especially if you have more than one campaign).

The Email Campaign analytics in FeedbackFive give users the ability to see how many emails were sent for a specific campaign and the number of recipients who opened it. No more guesswork!

Measuring Effectiveness

Putting together a campaign takes time and effort but, unfortunately, your hard work doesn’t guarantee success. For this reason, it’s important to know and understand the open and conversion rates associated with each campaign to know whether your message has been effective.

FeedbackFive users on the Pro and Enterprise plans can easily determine whether customers are actually interacting with the emails being sent. This allows you to make changes, such as working on your subject line or sending emails at a different time, in an effort to make your campaigns more compelling.

Analytics at a Glance

Some people are really great with numbers and love spreadsheets. If you’re more of a visual person, you may love the fact that FeedbackFive creates line graphs, bar graphs and donut graphs to make your analytic data incredibly easy to read.

Users on the Pro plan and above can navigate to their Campaign Analytics page and see a graphical representation of how each of their campaigns has performed over the last 7, 30 or 90 days. You can customize the display by showing/hiding each metric in the graph or the name and timing settings.


Easily toggle between campaigns and/or specific periods (last 7, 30 and 90 days) by using the drop-down menu. And access helpful statistics and summaries such as:

  • Total emails sent
  • Total unique opens
  • Average emails sent per day
  • Percentage of recipients who opened the email

Informed Campaign Decisions

Once you have a clearer picture of how your campaign is performing, you can take action. If your open rate is hovering around 0%, you need to investigate the problem. A good place to start is the “Why Aren’t Buyers Opening My Emails?” support page.

If the rates of engagement are low (under 25-30%) but more than 0%, you should consider changing up your subject lines or email timing. The following help center tutorials can also assist in this area:

· What subject line should I use?

· What time should I send my emails?

· What day should I send my emails?

If, despite your best efforts, your campaigns are still falling flat, you can always seek guidance from our incredible feedback experts. Users on the Enterprise plan also have access to a personalized kick-start session and one professionally crafted template by a Certified Email Designer.

Get More Feedback

If you’re trying to improve your online reputation, build your brand, win the Buy Box more often and boost sales, you really should be focusing on requesting feedback. Online reviews can make or break a business because today’s increasingly savvy customers are more inclined to buy from sellers with favorable histories.

Your email campaigns matter. FeedbackFive’s Pro and Enterprise Plan users can easily review the analytics to ensure that their strategy is effective. Sellers on the Free and Basic FeedbackFive plans can also upgrade at any time to take advantage of these powerful features.

Interested in all the tool has to offer but haven’t tried FeedbackFive? No problem! Sign up for a free trial today!

Originally published on October 16, 2018, updated July 1, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.