Custom FeedbackFive Campaigns: Why a Tailored Approach Works

by Becky Trowbridge

FeedbackFive is an automation tool with a purpose – to solicit feedback. This doesn’t mean, however, that the interaction can’t feel warm and personal while accomplishing that goal. In fact, you’re more likely to actually get a response if you do more than send a standard, plain-vanilla message.

One of the best ways to elevate your game and develop a rapport with customers is to create custom campaigns. Why settle for blending in with other emails in inboxes when you can truly stand out? You want to get noticed!

FeedbackFive allows you to solicit feedback by automatically sending a carefully crafted message. Sending such a message can increase the odds of favorable ratings and make a lasting impression which can lead to repeat sales.

Customized Campaigns Made Easy

If you’ve tried to solicit feedback through your Seller Central dashboard, you know that it can be very time consuming. Trying to send personalized messages manually is often unrealistic; while you might be able to do a few here and there, customization is not scalable unless you are willing to devote countless hours to this task.

Fortunately, FeedbackFive gives users with Pro-level or above accounts the ability to send tailored emails to customers in a fraction of the time. Setting up campaigns is quick and easy and, best of all, once your preferences are set in the Campaign Rules Editor, the emails are generated automatically. That’s why our tool has been used to successfully manage more than 50 million feedbacks since 2009!

Be Eye-Catching and Specific

There are many ways in which you can customize your emails to add a personal touch. All users have access to FeedbackFive’s searchable template gallery, which simplifies finding a theme and can be especially useful for holiday and seasonal campaigns. Pro+ accounts can take this a step further with targeted customization based on a Default Campaign or by starting from scratch.

Additionally, sellers may also find that including emojis in email subject lines is effective. According to a report by Experian, these types of messages showed a 56% increase in unique open rates. It’s incredible to think that incorporating something so small could be so impactful.

Another easy way to personalize campaigns is to use FeedbackFive’s Shortcut Tags feature. This will allow you to identify specific information that will be included in the campaign. For example, you can insert product photos that link to the listing on the Amazon marketplace, include order details and even information about your company. This is a great opportunity to build your brand and earn a loyal customer.

Personalization Works

When it comes to being a successful seller, it’s important to remember what it feels like to be a customer. What are the ways in which businesses have made you feel valuable? Are you offering that same level of attentiveness?

Taking the extra step to personalize your feedback solicitations will be noticed. In fact, according to a report from eConsultancy, 74% of marketers said that customized messages increased customer engagement. This is likely because all of us want to feel valued; when a company goes that extra mile, it makes a difference. In a recent case study conducted with a company that uses RestockPro in addition to FeedbackFive, the company shared that they create completely different messages for each of the manufacturers that they work with. With unlimited campaigns at the Pro+ level, FeedbackFive makes it easy to personalize multiple campaigns.

Adding customization can easily translate into customers being more willing to not only leave positive feedback but to also recommend your products and services to others – both things that can boost your sales and reputation. Best of all, FeedbackFive will help you make a good impression with very little effort. It’s a win-win situation.

Finishing Touches

When creating any messages intended for your customers, it’s important to take a step back and review everything before sending. There’s nothing worse than having to follow up your message with an email apologizing for some oversight or mistake.

Of course, the priority is ensuring that buyers see your message. You could spend a lot of time and effort creating a wonderful campaign only to have it end up flagged as spam. To avoid being sent to the dreaded spam folder, be sure to follow the buyer-seller communication guidelines set by, Inc. ("Amazon") and keep your email subject lines related to the Amazon order. Speaking of subject lines, make sure yours are engaging. 

Finally, test your strategy. What works for one consumer may not work for another. Have several people review your campaign and ask for honest opinions. Once it’s live, keep an eye on how it’s performing with buyers and make changes, if necessary. Don’t forget to freshen things up from time to time so that repeat customers don’t get bored. Fortunately, this flexible tool makes that easy!

Reach Out for Help

The team at FeedbackFive is always available if you need help, guidance or ideas. As the market’s first feedback and review management tool, we’ve seen it all! Take advantage of our expertise and let us show you how to get the most out of FeedbackFive.

Not a user? Start your free, no-risk trial today and see how we can help your business succeed!

Originally published on February 27, 2018, updated July 15, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.