Boost Your Emails with Amazon Call-to-Action Buttons

Did you know that people are 323% more likely to succeed at following directions when receiving text and illustrations rather than just text? By incorporating a call-to-action (CTA) button into your emails to Amazon buyers, you can increase your likelihood of receiving seller feedback or product reviews.

FeedbackFive makes it easy to include an Amazon CTA button that allows you to add a visual component to your messages.

It All Starts with Your Subject Line

Your fancy call-to-action button won’t do your Amazon business much good if buyers aren’t opening your emails. Experiment with your subject line and email timing to find out what works best for your specific business. You may find that a certain day of the week is ideal, or that buyers are more likely to open your email first thing in the morning.

There are several variables you can test in your subject line. Are buyers more likely to open an email that includes the word “thanks” or the order number? Do witty subject lines related to your branding get more results? How can you make your message valuable and helpful to the buyer?

Although you can't test open rates for Amazon requests, you can get an idea of which subject lines are working with FeedbackFive. Simply create a copy of the campaign you'd like to test and change the subject line in your test campaign. Use the campaign rule for "send to orders ending in" to split your requests between the two campaigns.

After a few weeks, compare the campaign results on the Campaign Analytics page to see which subject line seems to be performing best. You can use the same process to test whether including an Amazon CTA button increases your feedback or reviews received.

Amazon CTA Buttons Make Your Mission Clear

Have you ever received a long, rambling email from someone you don’t know? I bet you have, and I bet you deleted it. When you create your emails in FeedbackFive, keep in mind that you are communicating with real people who don’t know you personally. That means they probably want you to get to the point in your message.

Keeping your message concise and clear is important. Incorporating a call-to-action button at the end of your email can help increase the odds that you will receive seller feedback or a product review. This button makes it easy for the email recipient to act.

How to Add Buttons to Your FeedbackFive Templates

You can add a customizable call-to-action button in your FeedbackFive email templates using shortcut tags. (Learn more about shortcut tags in this help center article.) There are shortcut tag codes for feedback and product review buttons.

Do not request more than one action (e.g. requesting feedback and a product review) in an email template, as this will cause clutter and potential confusion for the buyer. Make sure that, as always, you are following Amazon’s guidelines when requesting seller feedback or product reviews.