Amazon Automatic Feedback Request: How to Set it Up

by Colleen Quattlebaum

Manually sending dozens of Amazon feedback requests is very a mundane job. It's also extremely time-consuming - time that could be better spent on more valuable tasks (such as restocking or developing new product bundles).

Alas, requesting feedback is still an important part of your overall Amazon strategy. What are you to do?

In this post, we'll discuss your options for enabling an Amazon automatic feedback request.

Pick Your Tool

Sellers new to the Amazon marketplace are often underwhelmed by the lack of feedback management tools available in the Seller Central interface. As we've mentioned in other posts, there's no way to automate the feedback solicitation process using the Buyer-Seller Messaging service. Granted,, Inc. ("Amazon") does occasionally send feedback requests on the seller's behalf - but, the keyword here is "occasionally." The seller has no control over the timing or frequency of such emails. In fact, the merchant is not even informed when or if they are sent. Therefore, some merchants turn to the laborious process of sending individual feedback requests to each buyer (which, by the way, is permitted and even encouraged by Amazon).

The good news is that FeedbackFive, a product of eComEngine, fills a much-needed gap for Amazon sellers. Since 2009, our tool has been trusted to successfully manage over 45 million feedbacks. Our customers didn't achieve numbers like these by manually copying and pasting feedback solicitations. On the contrary, our users leverage the power of feedback automation.

Here are just a few of the ways FeedbackFive can automate the feedback requesting process for sellers:

  • Sends emails to customers at predefined times (or based on specific events, such as delivery date).
  • Stops soliciting after feedback has been received.
  • Merges personalized field data (order number, product image, etc.) into outgoing emails
  • Alerts sellers when negative feedback has been received (text or email)

Of course, when we invented automated feedback management for Amazon sellers, we knew that competitors would eventually pop up and try to copy our software. We've seen competitors come and go over the years, but it's good to know that merchants still prefer our software, thanks in large part to our continued commitment to Amazon compliance, unmatched reliability and a top-rated customer success team.

Build Your Campaigns

So, how does setting up an automated feedback request work in FeedbackFive? It's really quite simple.

After you sign up for a free trial account, you'll be able to enable our prebuilt campaigns - or you can build your own. (For most customers, getting started with FeedbackFive takes less than 9 minutes!) Our default campaigns include:

  • Amazon feedback request
  • Amazon product review request

Simply review the campaign settings and toggle them to "active." FeedbackFive then goes to work, asking customers to rate their transactions. Default campaigns are also professionally translated into the local language for each of the international marketplaces FeedbackFive supports.

And, as you grow your Amazon business, FeedbackFive allows you to scale your automation campaigns, too. With a Pro-level or above account, you're able to build customized campaigns. Some of our most successful sellers have dozens of campaigns, allowing them to test different subject lines, design templates and advanced campaign logic.

Sit Back, Relax & Watch the Results

With FeedbackFive managing your day-to-day feedback operation, you now have more time to work on your business - instead of in it.

Spend time reviewing your analytics dashboard, packed full of helpful information. View open rates and other details.

Instead of guessing what works, know for sure with FeedbackFive.

Automate Your Feedback Requests

If you're ready to automate your feedback request workflow, it's time to try FeedbackFive. Join some of the most successful Amazon merchants who have trusted our software for nearly a decade. Invest nine minutes of your time, set up your account and reap the benefits of an automated feedback loop.

Sign up for the industry's #1 feedback management app for Amazon sellers.

Originally published on May 11, 2017, updated July 15, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.