Navigating Amazon’s Updated Product Title Guidelines

Amazon recently announced product title policy updates that go into effect on January 21, 2025. The goal of these changes is to standardize listings, enhancing the shopping experience for buyers.

Product titles have become lengthy and sometimes include redundant wording or characters, which can feel like a word salad and decrease customer confidence. These policy updates aim to ensure that product titles are clear and concise.

Key Changes to the Amazon Product Title Guidelines

Character Limit: In most product categories, titles should not exceed 200 characters, including spaces. However, Amazon recommends keeping titles to 80 or fewer characters when possible for a better mobile shopping experience.
No Special Characters: Product titles cannot include special characters !, $, ?, _, {, }, ^, ¬, and ¦ unless they are part of the brand name. Other special characters, such as ~,#, <, >, and *, can only be used in specific contexts, such as to identify a product (“Style #131”) or measurements (“>3lb”).
Avoid Repetition: The same word cannot be used more than twice per product title, apart from prepositions, articles, and conjunctions.

Complying with Amazon Product Title Requirements

All title changes will be subject to the policy update as of January 21, 2025. You can view and change any non-compliant titles in Manage All Inventory.

Brand owners will be given override suggestions for non-compliant titles in Review Listing Updates. They will have 14 days to review the suggestions before Amazon updates the titles to meet the new requirements.

Listings will remain active during this process and titles can be edited as long as the changes comply with Amazon’s updated policy.

Best Practices for Amazon Product Titles

Product titles drive discoverability and conversion. They are also the first thing customers see when they search for a product on Amazon, so getting the title right is crucial.

Shoppers scan search results quickly. Your title must include the most important product information while keeping it concise. Avoid excessive detail and make sure it’s easy to read. Although Amazon allows a maximum of 200 characters for most product categories, using fewer than 80 characters prevents the title from being truncated on mobile devices.

Avoid redundant details, unnecessary synonyms, and excessive keywords. Only include information that will help customers quickly understand the product. Amazon recommends using the following order, if applicable: Brand name > Flavor/style > Product type > Key attribute > Color > Size/pack count > Model number. For example, “Acme Company Men’s Baseball Cap, Blue (Pack of 2).”

Don’t use all capital letters in your Amazon product titles. Capitalize the first letter of each word, except for prepositions, conjunctions, or articles. Use numerals instead of spelling out the words. Only use standard letters and numbers; don’t use non-language ASCII characters. Don’t use phrases such as “hot item” or “best seller” in your product titles. You can include necessary punctuation and abbreviated measurements.

Titles cannot contain promotional phrases like “free shipping” or “100% quality guaranteed.”

If your product has variations, only include the size and color variations in the child ASIN product titles. The product detail page will display the title of the parent ASIN; the child ASIN title will appear when the item is added to a customer’s cart.

Example parent title: Acme Company Long Sleeved Shirt
Example child title: Acme Company Long Sleeved Shirt, Green, Medium

For more information, check the full Product title requirements and guidelines on Seller Central.

Monitor Product Title Changes

Amazon provides tools to help you comply with these product title policy updates, but monitoring listing changes is more important than ever. Since product titles are crucial to the shopping experience, even small changes can make an impact.

If you don’t update your listings to comply with the title guidelines, Amazon may update them on your behalf, suppress or suspend the listing, or lock the title. However, that could lead to changes that don’t make sense for your products. Whether you compete on a listing or sell as a brand owner, you need to know when your product titles change. Try SellerPulse and receive automated alerts when a product title changes.

Update Your Product Titles

Could your Amazon product titles use a refresh? Check them today to ensure they don’t exceed the 200-character limit and don’t include special characters or redundancies.