Amazon Advertising Trends Report

Download a free copy of Buy Box Experts' Q4 2022 Amazon Advertising Trends report and learn how to optimize your ad performance.

Free Download!

Please submit the form to complete the request. We respect your privacy and your information will only be used as explained in our privacy policy. You may unsubscribe at any time.

Amazon advertising trends reportIndustry experts from Buy Box Experts evaluated Amazon advertising trends during the 2022 holiday season. They compiled data from brands that were running both DSP and Sponsored Ads to over 450 million unique users during Q4 2022.

When compared with Q3, Q4 showed significant growth across all high-level metrics. Looking deeper into the data, BBE found some interesting developments in AOV (average order value) and ASP (average sales price). While Sponsored Products remained relatively flat, DSP saw an increase in both metrics. However, the highest conversion rates came from a combination of DSP and Sponsored Product ads.

In the report, BBE demonstrates the impact of Amazon’s Fall Prime event and how sellers benefitted, as well as the influence the event had on consumer behavior on the Amazon marketplace. 

Other topics in this report include:

  • Insights from custom attribution
  • How to optimize ad frequency
  • How unique reach can be used to drive New to Brand sales
  • Additional metrics from Amazon Marketing Cloud

Check out this free advertising trends report from BBE by filling out the form today.