Amazon Review Alert: How to Stay in the Loop

In today's social-media crazed world, a product could very possibly be in style today and out tomorrow.

To stay ahead of the curve and avoid making unwise restocking decisions, intelligent merchants continuously seek ways to monitor the products they offer.

In this post, we'll explain why FeedbackFive's Amazon review alert features are so important and how you can get started monitoring your ASINs.

Why Merchants are Increasingly Concerned About Reviews

Amazon sellers have long been focused on maintaining healthy feedback scores. The value of positive feedback is quite clear. An increased share of the Buy Box, fewer account run-ins with Amazon, and an overall enhanced reputation are a few of the obvious benefits.

While feedback management offers a tangible return on investment (ROI), some merchants (especially those focused on traditional arbitrage and wholesaling) are less inclined to monitor their Amazon product reviews. Still, few will dispute that reviews offer a wealth of insight into customer satisfaction.

Learn more: Impact of Amazon Reviews: Insights from 200+ Real Sellers

So why the hesitation? Some SKUs have thousands of candid reviews, packed full of detailed explanations of use, enhancement suggestions, and even, in some cases, video footage. The question, however, is whether merchants can achieve quantifiable ROI from tracking such information.

Since launching our product review management feature for FeedbackFive, we've paid close attention to how merchants interact with review data. There's much to be learned here, and FeedbackFive makes it easy to analyze all of your ratings. 

Of our many customers who track product reviews, some of the most common reasons for doing so include:

• Identifying supplier-related issues
• Determining which products to drop from inventory
• Monitoring private label items
• Following competitor products
• Avoiding linkages to sub-par products or brands

While historical review data is useful (and, by the way, available via FeedbackFive), real-time alerting of negative ratings is even more important in such situations. If every product you offered began to receive consistently poor customer reviews, your business would stand little chance of viability. Simply stated, you can't make money on products that people hate.

Before the majority sentiment turns negative, prudent merchants keep a close watch on leading indicators. How do they achieve this? There are two potential paths.

Amazon Product Review Alerts Sent Two Ways

Unfortunately, your Seller Central dashboard offers few options for prompt Amazon review alerts. Unless you enjoy clicking through each ASIN's listing on an hourly basis, you need a more efficient approach.

For this reason, we designed FeedbackFive's Amazon review alert feature. Simply tell FeedbackFive which ASINs you want to keep an eye on, enable your alerts (email and/or text), and go back to work. Now, each time a review is submitted, you'll be notified on your smartphone or another web-enabled device.

See how easy it is to get started:

It's that simple. No more frantic clicking from listing to listing. You can rest easy knowing that FeedbackFive has your back and will deliver your Amazon review alert on your schedule.

Making Better Decisions with Amazon Ratings Alerts

Some sellers view this FeedbackFive feature the same as they would an insurance policy. It's there to protect what matters most (in this case, your inventory's reputation), but you hope to rarely (or never) see it being used. As any seller will tell you, however, there are always customers who just enjoy complaining. Even the best products get the occasional complainer.

As product complaints appear, it can be wise to develop workflows for dealing with issues. For example, if a customer review violates Amazon's Community Guidelines, you may consider reporting it to Amazon. On the other hand, if reviews reveal issues relating to the supplier or product quality, your team needs an efficient method for addressing such concerns with vendors and customers. Spend time mapping out your strategy for organizing and resolving (if applicable) the alerts that you receive.

If you're brand registered, one option now includes communicating with customers. As of June 2021, Amazon allows brand-registered sellers to contact buyers who left critical 1-3 star reviews with templated messages that either offer a courtesy refund or replacement or attempt to clarify a product issue based on the review received.

To systematize such processes, some sellers opt for a daily email digest rather than on-demand alerts. This approach offers the best of both worlds: a current, summarized list of reviews without creating unnecessary distractions.

As you can see from the email message above, FeedbackFive's product review alerts can also let you know what's working, not just what needs work! Select this option in your alert preferences (and give yourself a pat on the back!). This is a great way to validate your product offering. It's important to note, however, that if you do receive a negative rating, you are not permitted to ask customers to change or remove a review. So, before going much further, be sure to read Amazon's review policy for sellers.

Set Up Your Own Amazon Review Alert Today

Whether you opt for real-time texts and emails or a daily digest, FeedbackFive has the Amazon review alert options you need to protect your business and its products. Give FeedbackFive a try and start tracking your two free ASINs today. (You can always add more later!)