What's New at eComEngine?

Recent release notes for FeedbackFive, RestockPro, and SellerPulse.

 

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July 2025

SellerPulse:

  • ASINs to Watch:  Top 10 FBA Fees that Need Improvement
    • Top 10 highest % FBA fees
  • ASINs to Watch:  Top 10 TACoS that Need Improvement
    • Top 10 highest % TACoS
  • New Report - ASIN Details Report
    • ASIN drill-down report to view more ASIN-specific data for detailed investigation.  Tis view also Includes the 12-week history of benchmark rating -  Cost, FBA, TACoS for the specific ASIN

Why Are These Updates Important?

  • Profit is What Matters
    • Revenue is misleading; profit is reality.
    • Most sellers track sales — few track margin.
    • SellerPulse brings focus to your actual bottom line.
  • Benchmarks Drive Better Decisions

    • You can’t fix what you don’t measure.
    • SellerPulse compares your ASIN-level KPIs against industry benchmarks and your own targets.
    • Benchmark ratings make it obvious what needs attention — and what’s working.

Proof Point:

KPI Benchmark Summary categorizes performance using simple red/gray/green visual signals.

  • Weekly Habits Build Resilient Businesses
    • Profit protection must be baked into your operating system.
    • SellerPulse provides weekly data and prioritized reports to make profit protection routine.
    • Visibility isn’t the end goal — action is.

Proof Point:

ASINs to Watch Report shows top/bottom 10 ASINs by Net Proceeds weekly — no digging required.

  • Clarity Over Complexity
    • Amazon is complicated. Your analytics shouldn’t be.
    • SellerPulse filters out noise and highlights what matters.
    • Simple, actionable visual reports allow sellers to act with confidence.

May 2025

SellerPulse:

  • KPI Benchmark Summary
    Compare key financial KPIs — such as ROI, TACoS, Amazon fees, and return rates — against either internal targets and accepted industry standards. This creates clarity around what “healthy” performance looks like.
    • 12-Week Average Financial KPI View
      Track aggregate KPI performance for the last 12 weeks.
    • Weekly Financial KPI View
      Track KPI performance for each of the last 12 weeks.
    • Benchmark Ratings
      Visual indicators help you instantly gauge performance as compared to the benchmark criteria defined in the SellerPulse Settings
  • ASINs to Watch -
    Surface Key ASINs
    - Automatically identify ASINs that are driving the most profit and those that are underperforming. Monitoring both ends of the spectrum provides a clearer picture of what’s working and what may need attention.
    • Top 10 ASINs by Net Proceeds ($)
      Highlights the most profitable ASINs of the week.
    • Bottom 10 ASINs by Net Proceeds ($)
      Flags the least profitable ASINs — ideal for review or troubleshooting.
  • KPI Benchmark Settings
    • Default Benchmarks
      Built-in industry-best practice KPI thresholds, ideal for broad performance tracking across common Amazon business models.
    • Custom Benchmarks
      Personalized benchmark thresholds tailored to your specific cost structure, category dynamics, or business goals.
  • Category Change Alert
    • A new SellerPulse alert that notifies sellers whenever there is a change in category for a specific ASIN in their catalog.

March 2025

SellerPulse:

  • Add Category and Brand Data to Returns Reports
    • Add category and brand data and filters to SellerPulse Returns Reports
    • Add category and brand data and filters to SellerPulse SKU Economics Reports
    • Add the ability to upload Product Cost per ASIN to SellerPulse for use in the SKU Economics Reports
    • Add user-uploaded Product Cost Data to SellerPulse SKU Economics reports
  • Enhancements: Returns report. The FBA Returns report now includes Category and Brand filters for more detailed returns analysis.

February 2025

SellerPulse:

  • Enhancements: Buy Box report. Centered donut chart to optimize screen space and improve accessibility of the export option. Introduced a "Pricing Comparison for Losing Offers" chart in the Losing Offer Details Report. The chart is filterable based on the selected competing seller.

December 2024

SellerPulse:

  • New Feature: Weekly SKU Economics Summary. Visualize weekly data trends over the past 12 weeks by product in a weekly email with key metrics including sales, FBA fees, ad spend, net proceeds, and more.
  • New Feature: Weekly Buy Box Summary. Get a weekly email summary of Buy Box status across your entire catalog, including competitive offer details for products that are losing the Buy Box.

November 2024

SellerPulse:

  • New Feature: SKU Economics Report. Get an overview of key seller economics metrics including sales, average selling price, return rate, FBA fees, ad spend, TACoS, and net proceeds. Visualize weekly data trends over the last 12 weeks by product. Learn more.

October 2024

SellerPulse:

  • New Feature: Weekly FBA Returns Summary Email. Get a weekly email with an overview of your recent FBA returns, including details about the products returned and return reasons. Learn more.
RestockPro:
  • Enhancement: Updated Restock Suggestions Email. The updated email is more concise and includes a button with a direct link to download your Restock Suggestions report.

September 2024

FeedbackFive and SellerPulse:

  • Enhancement: Updated UI. Access key features faster and easily switch between eComEngine tools. The UI updates allow for more vertical space so it's easier than ever to dive into reports and insights. Log in now to see the new look!

SellerPulse:

  • New Feature: Weekly Inventory Summary Email. Get a weekly email with an overview of your FBA inventory, sales, SKUs by days of supply, recent stockouts, low-inventory-level fees, and aged inventory surcharge details. Learn more.

August 2024

SellerPulse:

  • New Feature: Returns Report. See data on FBA returns for the past three months, including most-returned ASINs, return reasons, item conditions, and customer comments. Learn more.
  • New feature: Bullet Points Change Alert. SellerPulse now sends alerts when a listing's bullet points are changed, as Amazon will update or remove bullet points that don't meet its guidelines. Turn on bullet points change alerts in the Listing Content Change Alerts category. 

July 2024

RestockPro:

  • Enhancement: low-inventory-level fee exemptions. The Historical Days of Supply column now shows you if a SKU is exempt from the low-inventory-level fee or currently incurring the fee (as of this week). Click on any SKU's Historical Days of Supply number to see details about the fees, reasons for exemption, and what day Amazon last calculated the Historical Days of Supply. Learn more.

SellerPulse:

  • Enhancement: expanded low-inventory-level fee data. See the SKUs that are at risk of incurring the low-inventory-level fee and prioritize restocking the most important ones. View the new tab in the Inventory Report or learn more.
  • Enhancement: expanded Aged Inventory Surcharge data. See the SKUs and units that are incurring the Aged Inventory Surcharge and their estimated charges and prioritize promoting or removing the ones that are draining your profit the most. View the new tab in the Inventory Report or learn more.
  • Enhancement: Competitors' seller names are now displayed in the losing offer details in the Buy Box Report.

June 2024

SellerPulse:

  • New feature: low-inventory-level alert. Get an alert when any of your FBA SKUs is low in stock and might incur the low-inventory-level fee. Learn more
  • New Feature: Inventory Report. See an overview of your FBA inventory, including sales data, recent stockouts, days of supply, inbound quantities, and more, to help you make smart inventory planning choices. Learn more.
  • Enhancement: Seller names and other information about competing sellers is now available in Buy Box alert emails, Number of Offers Changed alert emails, and in the Alerts history.

May 2024

SellerPulse:

  • New feature: Buy Box Report. See real-time data on how many of your listings currently have the Buy Box, plus side-by-side comparisons of your offers with winning offers. Learn more.

April 2024

RestockPro:

  • New feature: Support for Low-Inventory-Level fees. Restock Suggestions now displays Amazon's Historical Days of Supply and Minimum Inventory metrics, and provides a filter to help you restock SKUs that might incur the Low-Inventory-Level fee. Learn more.
  • New feature: Aura Integration. RestockPro integrates with Aura, an Amazon repricing tool, to keep cost-per-unit data seamlessly up to date. Learn more.

SellerPulse:

  • New feature: Dimension Change Alert. SellerPulse now sends alerts when the weight or dimensions of an FBA SKU are changed, to help you avoid getting overcharged for FBA fees. Turn on dimension alerts in the Listing Content Change Alerts category. 

March 2024

SellerPulse:

  • New feature: Competitive Price Threshold. Alerts for Suppressed Buy Box now include Amazon's Competitive Price Threshold alongside your current price. Learn more about Buy Box Alerts and Amazon's Marketplace Fair Pricing Policy

February 2024

SellerPulse:

  • Enhancement: Download a CSV of alerts from the past 30 days from the Alerts page. Learn more.
  • Enhancement: Lost Buy Box alerts on the Alerts page now include a better side-by-side comparison of your offer with the winning offer in the "Details" panel.

December 2023

SellerPulse:

  • New feature: See a history of listing events from the past 30 days on the Alerts page.

November 2023

FeedbackFive:

  • Enhancement: We made small tweaks to the template editor to make it as easy as possible to comply with Amazon's Communication Guidelines.

October 2023

SellerPulse:

  • Enhancement: All SellerPulse alerts now show the product title and image for easier identification.