Compare FeedbackFive vs BQool

Learn why Amazon sellers have trusted
FeedbackFive since 2009.

Software That Gets Real Results

FeedbackFive® was the first Amazon feedback tool, created by eComEngine in 2009. BQool was created in 2010. Compare FeedbackFive and BQool to decide which tool will help you get the results you want.

Campmor logo
After a few weeks of being signed up with FeedbackFive, with their awesome tools we raised our feedback score an outstanding 7 points. We went from an 88% positive feedback to well over 95% in less than 2 short months and we are still going strong."
Nick Scilingo
Director of eCommerce Technology
Campmor, Inc

Messaging Options: The Difference

BQool sends all messages through Amazon’s Buyer-Seller Messaging system. With FeedbackFive, sellers have the flexibility to send their email campaigns two different ways: Through Buyer-Seller Messaging for sellers who want customization options, or by automating the message behind the Request a Review button in Seller Central. BQool does not offer a feature allowing merchants to automate the Amazon Request a Review button.

Buyer-Seller Messaging

You can use third-party tools like FeedbackFive or BQool to automate feedback and review requests through Buyer-Seller Messaging. These messages can be customized, allowing you to use your branding. However, there is more risk for violating Amazon’s Terms of Service since sellers create their own email content.

Official Amazon Feedback and Review Requests

Amazon logo above a gray button with text, "Request a Review"FeedbackFive has the unique ability to send official Amazon feedback and review requests by automating the Request a Review button, saving valuable time. Since the message goes directly from Amazon to your buyers, you can rest assured knowing that your messages will never be flagged as violating any policy or cause a restriction. Amazon takes care of the content; FeedbackFive campaign rules help you make sure the right buyers receive the right message at the right time, automatically!

The FeedbackFive Request a Review feature allows you to:

  • Automate messages with the Request a Review button
  • Send messages that are automatically translated into the buyer’s preferred language
  • Control the exact timing of requests
  • Customize timing by ASIN
  • Exclude certain orders
  • Rest assured knowing this option is 100% compliant
KidzLane logo
I am a long-time happy customer of FeedbackFive and very glad that you folks stepped up to the plate with this new Amazon request a review feature. The benefit of your software vs. the chrome extension is the automation and campaign settings (think ASIN exclusions, time of day etc.) as well as your feedback and review reporting. Keep up your great work!"
Menachem F.

FeedbackFive vs BQool Pricing

Both tools have pricing based on monthly email volume, offering the flexibility to choose the plan level you need based on how many emails you want to send each month. FeedbackFive plans start at $0/month. BQool's pricing starts at $10/month.

All FeedbackFive plan levels include the option to automate the Request a Review button or use Buyer-Seller Messaging to send feedback and review requests. Amazon sellers (and vendors) can also use FeedbackFive's Product Review Management feature, even on the free plan.

Email Overage Fees

A big difference between the plans are the email overage fees, which is the price per email, if you go over your plan limit. BQool's email overage fees range from $0.005 - $0.01 per email. Getting charged $0.01 per email can add up quickly!

FeedbackFive's overage fees are minimal at only $0.0009 - $0.0075 per email. FeedbackFive provides the option to turn this feature off so your account will simply stop sending emails when the monthly email limit is reached and automatically start sending again when the new billing cycle begins. However, it can often be more economical to select a lower plan level, like the Pro plan, and pay a few minor email overage fees, rather than upgrade to the Enterprise plan. The FeedbackFive team can help you determine the plan that is the right size for you.

To compare the pricing and features of these two tools side by side, check out the grid below.

FeedbackFive vs BQool
Compare Features and Pricing FeedbackFive BQool
Free Trial Length 30 days 14 days
Pricing Based on Email volume Email volume
Pricing Starts at $0/month $50/month
Amazon Marketplaces 16 9
Number of Users Unlimited 2 - 20 Users, based on expenditure
Product Review Tracking Up to 10,000 ASINs Up to 12,500 ASINs
Email Overage Fees $0.0009 - $0.0075 $0.005 - $0.01
Opt Out of Email Overage Fees Yes No
Automated Messaging Options Buyer Seller Messaging and Request a Review Button Buyer Seller Messaging
Custom Email Template Design Service Free Not available
Buyer Seller Messaging Optimization Free Not available
Amazon Marketplace Developer Council Yes No
Support English and Chinese English and Chinese
Fast & Easy Signup. 100% Amazon Compliant. No Contracts.

Support for International Sellers

Fifteen flag icons that represent the Amazon marketplaces supported by FeedbackFive

FeedbackFive supports 16 Amazon marketplaces:, .ae, .ca,,,,, .de, .es, .fr, .in, .it, .nl, .se, .sg, and .tr. If you sell on more than one Amazon marketplace, you can add additional stores for $10 each. Some plan levels include up to 5 stores which is a great value for larger sellers. The FeedbackFive user interface makes it easy for users to toggle between stores to manage campaigns for each marketplace.

BQool supports 9 marketplaces:, .ca,,, .de, .es, .fr, .it, and .jp. Every plan level includes one marketplace and each additional marketplace is $10. BQool does not support Amazon marketplaces for Australia, Brazil, Netherlands, Singapore, Sweden, Turkey or the United Arab Emirates.

5 Star Reviews Matter to Us

eComEngine takes your business as seriously as you do, paying close attention to Amazon terms of service to help protect your seller reputation, as well as your business. FeedbackFive has served Amazon merchants for over a decade and offers the most flexibility, making it the #1 feedback management software on the market. Check out what sellers have to say in eComEngine and BQool reviews:

Screenshot of four reviews for BQool on
Screenshot of four reviews for eComEngine on

Ready to Increase Your Reviews Today?

Whether you are a new seller and want a free plan that includes 50 emails a month, or you’re an enterprise seller who needs to send one million emails a month and monitor 10,000 ASINs, FeedbackFive can support your needs and grow with you as you expand to other marketplaces.

Join tens of thousands of Amazon sellers that use FeedbackFive to get more feedback and reviews.

FeedbackFive logo with text, "Get more Amazon seller feedback and product reviews. 30 day free trial."