Compare FeedbackFive vs FeedbackExpress

Learn why Amazon sellers have trusted
FeedbackFive since 2009.

Software That Gets Real Results

FeedbackFive® was the first Amazon feedback tool, created by eComEngine in 2009. FeedbackExpress was created 7 years later, in 2016. Compare FeedbackFive and FeedbackExpress to decide which software will help you get the results you're looking for.

Campmor logo
After a few weeks of being signed up with FeedbackFive, with their awesome tools we raised our feedback score an outstanding 7 points. We went from an 88% positive feedback to well over 95% in less than 2 short months and we are still going strong."
Nick Scilingo
Director of eCommerce Technology
Campmor, Inc

Messaging Options: The Difference

FeedbackExpress sends all messages through Amazon’s Buyer-Seller Messaging system. With FeedbackFive, sellers have the flexibility to send their email campaigns two different ways: Through Buyer-Seller Messaging for merchants who want customization options, or by triggering the official Amazon feedback and review request which uses the same system behind the Request a Review button in Seller Central. FeedbackExpress does not have a feature allowing sellers to automate the Amazon Request a Review messaging system.

Buyer-Seller Messaging

You can use third-party tools like FeedbackFive or FeedbackExpress to automate feedback and review requests through Buyer-Seller Messaging. These messages can be customized, allowing you to use your branding. However, there is more risk for violating Amazon’s Terms of Service since sellers create their own email content.

Official Amazon Feedback and Review Requests

Amazon logo above a gray button with text, "Request a Review"FeedbackFive has the unique ability to send official Amazon feedback and review requests by automating the Request a Review button, saving valuable time. Since the message goes directly from Amazon to your buyers, you can be confident that they will never be flagged as violating any policy or cause a restriction. In other words, Amazon takes care of the content; FeedbackFive campaign rules help you make sure the right buyers receive the message at the right time, automatically!

The FeedbackFive Request a Review feature allows you to:

  • Automate messages with the Request a Review button
  • Send messages that are automatically translated into the buyer’s preferred language
  • Control the exact timing of requests
  • Customize timing by ASIN
  • Exclude certain orders
  • Rest assured knowing this option is 100% compliant
KidzLane logo
I am a long-time happy customer of FeedbackFive and very glad that you folks stepped up to the plate with this new Amazon request a review feature. The benefit of your software vs. the chrome extension is the automation and campaign settings (think ASIN exclusions, time of day etc.) as well as your feedback and review reporting. Keep up your great work!"
Menachem F.

FeedbackFive vs FeedbackExpress Pricing

Both tools have pricing based on monthly email volume, offering the flexibility to choose the plan level you need based on how many emails you want to send each month. FeedbackFive plans start at $0/month. All features are included in the Pro plan at only $29.99/month for 1500 emails. FeedbackExpress pricing starts at $23/month to send 1,000 emails.

All FeedbackFive plan levels include the option to automate the Request a Review button or use Buyer-Seller Messaging to send feedback and review requests. Amazon sellers (and vendors) can also use FeedbackFive's Product Review Management feature, even on the free plan.

FeedbackExpress plans are limited to 25,000 listings, while FeedbackFive has no limitations on listings. Therefore, FeedbackFive is the stronger software option for larger, enterprise users. FeedbackFive also has a more robust feature set including A/B testing, email analytics, excluding refunded orders from solicitations, and many more customization options. Compare the two tools side by side in the grid below.

Feedbackfive and FeedbackExpress logos
Compare Features and Pricing FeedbackFive FeedbackExpress
Free Trial Length 30 days 30 days
Pricing Based on Email volume Email volume
Pricing Starts at $0/month $23/month
Amazon Marketplaces 16 10
Enterprise Support No limitations Limited to 25,000 Listings
A/B Testing Yes No
Email Analytics Yes No
Exclude Refunded Orders Yes No
Automated Messaging Options Buyer Seller Messaging and Request a Review Button Buyer Seller Messaging
Custom Email Template Design Service Free Not available
Amazon Marketplace Developer Council Yes No
Software Users 10,000+ 3,500+
Support English and Chinese English
Business hours Mon-Fri 8am-5pm Eastern Time Mon-Fri 9:30am-5:30pm London Time
Fast & Easy Signup. 100% Amazon Compliant. No Contracts.

Support for International Sellers

Fifteen flag icons that represent the Amazon marketplaces supported by FeedbackFive

FeedbackFive supports 16 Amazon marketplaces (, .ae, .ca,,,,, .de, .es, .fr, .in, .it, .nl, .se, .sg, and .tr) while FeedbackExpress only supports 10 (, .ca,,,, .de, .es, .fr, .in, and .it).

FeedbackFive offers customer support in English and Chinese. You can reach the team by phone, email, or chat in either language. The robust FeedbackFive Help Center is also translated in both languages.

More Sellers Trust FeedbackFive

eComEngine takes your business as seriously as you do, paying close attention to Amazon terms of service to help protect your seller reputation, as well as your business. FeedbackFive has served Amazon merchants for over a decade and offers the most flexibility, making it the #1 feedback management software on the market. Check out what other sellers think about the companies behind these tools, as well as the software itself:

Screenshot of FeedbackExpress reviews on
Screenshot of three positive reviews for eComEngine on

Ready to Increase Your Reviews Today?

Whether you are a new seller and want a free plan that includes 50 emails a month, or you’re an enterprise seller who needs to send one million emails a month and monitor 10,000 ASINs, FeedbackFive can support your needs and grow with you as you expand to other marketplaces.

Join tens of thousands of Amazon sellers that use FeedbackFive to get more feedback and reviews.

FeedbackFive logo with text, "Get more Amazon seller feedback and product reviews. 30 day free trial."