FeedbackFive® was the first Amazon feedback tool, created by eComEngine in 2009. FeedbackExpress was created 7 years later, in 2016. Compare FeedbackFive and FeedbackExpress to decide which software will help you get the results you're looking for.
FeedbackExpress sends all messages through Amazon’s Buyer-Seller Messaging system. With FeedbackFive, sellers have the flexibility to send their email campaigns two different ways: Through Buyer-Seller Messaging for merchants who want customization options, or by triggering the official Amazon feedback and review request which uses the same system behind the Request a Review button in Seller Central. FeedbackExpress does not have a feature allowing sellers to automate the Amazon Request a Review messaging system.
You can use third-party tools like FeedbackFive or FeedbackExpress to automate feedback and review requests through Buyer-Seller Messaging. These messages can be customized, allowing you to use your branding. However, there is more risk for violating Amazon’s Terms of Service since sellers create their own email content.
FeedbackFive has the unique ability to send official Amazon feedback and review requests by automating the Request a Review button, saving valuable time. Since the message goes directly from Amazon to your buyers, you can be confident that they will never be flagged as violating any policy or cause a restriction. In other words, Amazon takes care of the content; FeedbackFive campaign rules help you make sure the right buyers receive the message at the right time, automatically!
The FeedbackFive Request a Review feature allows you to:
Both tools have pricing based on monthly email volume, offering the flexibility to choose the plan level you need based on how many emails you want to send each month. FeedbackFive plans start at $0/month. All features are included in the Pro plan at only $29.99/month for 1500 emails. FeedbackExpress pricing starts at $23/month to send 1,000 emails.
All FeedbackFive plan levels include the option to automate the Request a Review button or use Buyer-Seller Messaging to send feedback and review requests. Amazon sellers (and vendors) can also use FeedbackFive's Product Review Management feature, even on the free plan.
FeedbackExpress plans are limited to 25,000 listings, while FeedbackFive has no limitations on listings. Therefore, FeedbackFive is the stronger software option for larger, enterprise users. FeedbackFive also has a more robust feature set including A/B testing, email analytics, excluding refunded orders from solicitations, and many more customization options. Compare the two tools side by side in the grid below.
|Compare Features and Pricing||FeedbackFive||FeedbackExpress|
|Free Trial Length||30 days||30 days|
|Pricing Based on||Email volume||Email volume|
|Pricing Starts at||$0/month||$23/month|
|Enterprise Support||No limitations||Limited to 25,000 Listings|
|Exclude Refunded Orders||Yes||No|
|Automated Messaging Options||Buyer Seller Messaging and Request a Review Button||Buyer Seller Messaging|
|Custom Email Template Design Service||Free||Not available|
|Amazon Marketplace Developer Council||Yes||No|
|Support||English and Chinese||English|
|Business hours||Mon-Fri 8am-5pm Eastern Time||Mon-Fri 9:30am-5:30pm London Time|
FeedbackFive supports 16 Amazon marketplaces (Amazon.com, .ae, .ca, .com.au, .com.br, .com.mx, .co.uk, .de, .es, .fr, .in, .it, .nl, .se, .sg, and .tr) while FeedbackExpress only supports 10 (Amazon.com, .ca, .com.au, .com.mx, .co.uk, .de, .es, .fr, .in, and .it).
FeedbackFive offers customer support in English and Chinese. You can reach the team by phone, email, or chat in either language. The robust FeedbackFive Help Center is also translated in both languages.
eComEngine takes your business as seriously as you do, paying close attention to Amazon terms of service to help protect your seller reputation, as well as your business. FeedbackFive has served Amazon merchants for over a decade and offers the most flexibility, making it the #1 feedback management software on the market. Check out what other sellers think about the companies behind these tools, as well as the software itself:
Whether you are a new seller and want a free plan that includes 50 emails a month, or you’re an enterprise seller who needs to send one million emails a month and monitor 10,000 ASINs, FeedbackFive can support your needs and grow with you as you expand to other marketplaces.
Join tens of thousands of Amazon sellers that use FeedbackFive to get more feedback and reviews.