How do I fix search suppressed listings?

Learn why your listing is suppressed from search results and how to resolve it.

What is search suppression?

According to Amazon, "Search Suppressed listings are products which Amazon has removed from the Amazon site product search due to quality reasons. Search suppressed products will not surface in customer searches until action is taken."

This means that buyers who search for products like yours will not see your listing's product detail page in search results because Amazon has identified a problem with the listing.

Why do listings get search suppressed?

Some common reasons for suppression are:

  • The listing is missing required images, category, price per unit, or other information needed for the specific product category (e.g. Child listings in the Jewelry category that are missing a material type).
  • The listing title is too long (more than 80 characters for apparel, shoes, and luggage, and more than 130 characters for all other categories).

Learn more on Seller Central.

How does search suppression impact my business?

While the listing is search suppressed, buyers won't be able to find its detail page by searching on Amazon. Because the search bar is the main way that shoppers find items, this means they won't buy the product, which results in a loss of sales.

As a result, your product may lose traction in Amazon's search ranking as well, resulting in slower sales even after the issue has been resolved.

How do I fix a search suppressed listing?

Amazon will show you the reason for search suppression and a suggested next step on the "Fix Your Products" page. Fixes might include:

  • Adding missing images or product information.
  • Correcting invalid product information.

How can I prevent listings from being search suppressed?

To reduce the chances of your listing being search suppressed, follow all of Amazon's listing policies carefully, including image policies, guidelines for title and detail page content, etc.