What can I do on the Product Reviews pages?

ASIN Tracker Features

Besides adding ASINs for Product Review Management, you can view and analyze your products' reviews and ratings in various ways.

Products Table

Items in your catalog are shown in a grid with their basic information (image, ASIN with a link to the Amazon listing page, SKU, and parent ASIN if applicable) and a checkbox on the far right that allows you to start or stop tracking the ASIN.

You can filter the grid to show information for a certain period--last 7, 30, 60, or 90 days--and to show all ASINs, only ASINs you are currently tracking or not tracking, ASINs that have been ordered in the selected period, or all ASINs currently in your catalog.

If you filter by all ASINs or ordered ASINs, the ASINs you are currently tracking will be displayed first for easy analysis.

If you are tracking an ASIN, you will also see the following information:

• Avg rating: The average star rating of the item, as calculated by Amazon. This factors in both ratings and written reviews.
• Reviews +/-: The number of written product reviews the ASIN has received in the selected time, broken down by positive (four and five stars) and negative (three stars and below).
• Last Review: The date of the most recent review of the ASIN.
• Orders: The number of orders you have received for this ASIN in the selected period.

Reviews and Ratings Graph

This graph shows the number of positive and negative product reviews received on the ASINs you're tracking in the period selected at the top of the page (last 7, 30, 60, or 90 days). It also provides a complete picture of the reputation of the ASINs you're tracking.

Or, you can click the Product Reviews drop-down to switch to Average Rating instead.  You can see this graph broken down by day or by week.

You can also view this graph for only one ASIN rather than all. To do this, go up to the Products table and click the graph icon to the left of an ASIN you're tracking. Click the graph icon at the top of the table to go back to viewing data for all tracked ASINs.

Click SEE ALL REVIEWS from the Latest Reviews grid for further analysis.

Analytics

At the top of the page are some visuals to help you analyze your reviews. The drop-down menu on the left side adjusts the time frame for all the charts: 7, 30, or 90 days, or All Time.

Number of Reviews: The total number of product reviews received in the selected time frame, along with the number of positive and negative. Adjust the time frame with a drop-down menu.

Top Reviewed Products: The five ASINs that are getting the most reviews, along with the number of reviews received within the selected time frame and bars showing the proportion of positive to negative reviews.

New Product Reviews: A graph showing positive and negative reviews over time. You can see this graph by week or by day using a drop-down selector.

Reviews

Written reviews on ASINs you're tracking are displayed in a table with the product image, ASIN (with a link to the Amazon listing page), SKU, date, and all review information. Click the title of a review to see it on Amazon.

Search, sort, and filter options:

• Use the Search bar to search for reviews with a particular word in the title or review comment.
• Use the Sort by menu to see reviews sorted by most recent, oldest (starting from 90 days before the date the ASIN was first added for tracking), high ratings first, or low ratings first.
• Use the Filter by menus to see only reviews for a specific ASIN, reviews with a specific star rating, or reviews from verified or unverified purchases.

On the right side of the grid is a Notes column. Use this to keep track of whether you or your team already responded to a negative review (this action is available in Seller Central for brand registered sellers) or any other information you may need.

You can also download a CSV of all reviews or all reviews in the filtered grid for further analysis.

Product Review Insights Overview

Overview

eComEngine’s Product Review Management (PRM) product now provides structured insights derived from customer reviews, allowing sellers to understand what customers like and dislike about their products without needing to analyze individual reviews.  This shifts review analysis from manual review reading to automated insight generation.

PRM organizes feedback into topics, measures how frequently those topics appear, and estimates how each topic influences product ratings. This enables PRM to surface actionable insights, such as identifying product issues, detecting emerging trends, and prioritizing improvements.  

Insights Data 

Topics (Positive and Negative)

Topics are themes identified from customer reviews. PRM returns the top positive and negative topics for an ASIN.

• Positive topics are commonly mentioned in higher-rated reviews and represent product strengths
• Negative topics are commonly mentioned in lower-rated reviews and highlight areas for improvement

Mentions

Mentions represent how often a specific topic appears in customer reviews during the analyzed time period.

• Higher mentions = more customers are discussing that topic
• Helps identify how widespread an issue or benefit is

Confidence Level

The Confidence Level tells you how much to trust a topic based on the number of customer reviews that mention it. More mentions means more evidence — and a stronger signal that the topic reflects a real, consistent customer experience rather than a single opinion.

• Confirmed
  The topic has been mentioned in 5 or more reviews. Confirmed topics are strong enough to inform listing copy updates, supplier conversations, and marketing decisions.
• Watch Closely
  The topic appears in 2–4 reviews. The pattern is forming but not yet fully validated. These topics are worth monitoring closely and may become Confirmed as more reviews come in.
• On Your Radar
  The topic appears in only 1 review. It's too early to draw conclusions, but it's worth being aware of.

Rating Impact

Rating impact measures how strongly a topic is associated with higher or lower review ratings.

• The Ratings Impact tells you how much a topic influences your product's star rating when customers mention it in reviews. Positive topics lift your rating; negative topics drag it down.
• Note: Amazon does not publicly document the exact calculation method or fixed scale for this metric.
• Positive
  • High opportunity - Strong positive impact on your star rating. These are your most powerful proof points — the attributes customers consistently praise that drive ratings up significantly.
  • Moderate opportunity - A meaningful positive signal. These topics contribute to your rating and are worth reinforcing in your listings and marketing.
  • Low opportunity - A minor positive signal. Customers mention it favorably, but the impact on your overall rating is limited.
• Negative
  • High risk - A significant negative impact on your star rating. These topics require immediate attention — they represent the issues most likely to be dragging your ratings down.
  • Moderate risk - A meaningful negative signal. Worth investigating and addressing before the issue compounds.
  • Low risk - A minor negative signal. The impact on your overall rating is limited, but it's worth monitoring for trends.
• Other Labels
  • Early signal - A topic that is listed with 1 mention but with a very high impact score. This is when there isn't yet enough review data to calculate a precise impact. Treat it as a directional indicator to watch, not a confirmed finding.
  • Unscored - The topic in your reviews but an impact score is not available. This likely happens when review volume is too low, sentiment is mixed, or the topic is neutral..

Analysis Timeframe and Data Updates

PRM Review Insights does not allow users to specify a time range in topic data requests. Amazon determines the analysis period, and the PRM insight reports include the specific date range.

Insights are updated weekly, not in real time. Weekly updates reflect newly collected customer feedback.

Supported Marketplaces

The PRM Product Review Insights is only available in the following marketplaces:

• United States
• United Kingdom
• France
• Italy
• Germany
• Spain
• Japan
  
  

Product Review Insights Report

Product Review Insights ASIN Details Report