How do I respond to Amazon product reviews?

As of June 2021, some brand registered sellers can use Seller Central to contact buyers who left a negative product review.

If this feature is available to you, you can send a templated message to the reviewer. To do this:

  1. Log into Seller Central.
  2. Go to Brands > Customer Reviews.
  3. Click on Contact Customer.

Learn more here.

If a review violates Amazon's Community Guidelines, you can also report it to Amazon so that it can assess or remove it.

See our complete Amazon Product Review Guide to learn how to leverage reviews to improve your product and listing.