KPI Benchmark Settings: Default vs. Custom
Accessing Settings
- Navigate to SellerPulse Settings in the left-hand menu
Select the KPI Benchmarks tab
Two Key Actions You Can Take
1. Select Which Benchmark Ratings Scale to Use
Choose whether you want to use:
- Default Benchmarks
Built-in industry-best practice KPI thresholds, ideal for broad performance tracking across common Amazon business models. - Custom Benchmarks
Personalized benchmark thresholds tailored to your specific cost structure, category dynamics, or business goals.
Switching between default and custom benchmarks immediately changes how your KPI performance is rated in the Benchmark Summary report.
2. Create a Custom Benchmark Scale
Customize the benchmark ranges for each tracked KPI based on your business needs. You can:
- Define your thresholds for what qualifies as:
Related Reading: Understanding Inventory KPIs in SellerPulse