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  3. Best Practices and Amazon Policy

What can I include in my emails?

Amazon has policies on what sellers can include in emails to buyers. Comply with these policies to avoid suspension and give buyers an optimal experience.

What links can I include?

You may not include links to non-Amazon web pages, such as your own website or another shopping site, and you may not include links to Amazon detail pages or storefront pages (see more here). Amazon reserves the right to remove any links that are considered untrusted.

Can I include my logo?

You may include your logo in emails as long as it does not contain a link or URL to your website or any non-Amazon website.

Can I include my email address?

You should not include your direct email address in buyer-seller messages because you may not contact buyers except through the buyer-seller messaging system. Amazon also reserves the right to delete any email address.

If you are sending a Buyer-Seller Messaging template from FeedbackFive, you can encourage buyers to reply to the email you send them (which will create a new message to you in Seller Central) or to contact you via your store contact page (using the shortcut tag [[ContactUs]]).

Can I contact buyers by phone or by postal mail?

No, you may not contact buyers except through the Buyer-Seller Messaging system. If you receive customer information such as addresses or phone numbers, you may use that information only to fulfill orders and must delete it after the order has been processed.

Can I let buyers know about another product or a promotion?

Marketing communications are prohibited. All messages to buyers should be necessary for the current order and related customer service.

Can I request seller feedback?

You may request feedback from buyers in a neutral manner.

Can I ask a buyer to change or remove seller feedback?

After you have contacted your buyer and addressed their concerns, you can politely ask them if they can remove their negative feedback. (Make this extra easy for your buyer by using FeedbackFive's negative feedback removal tool!)

Can I request product reviews?

You may request product reviews in a neutral manner, but you may not ask for positive reviews or ask for reviews only from buyers who had a positive experience.

For example, you may say, "Will you please leave a product review?" but you may not say "Will you please leave a 5-star review?" or "If you liked the product, please leave a review."

Also, you may not send product review requests only to buyers who left positive seller feedback.

Can I ask a buyer to change or remove a product review?

You may not ask buyers to change or remove a product review.