On the Lite and Basic plans, you can add your logo via the Wizard editor. On the Pro and Enterprise plans, you can add a logo or any other image through the Image Library.
Note: As of November 6, 2020, Amazon does not allow sellers to add product images to their messages, as Amazon includes them for you. Also, messages may not include images that are unrelated to your brand or company. Logos are allowed, as long as they do not contain or display links or URLs to your website. Learn more.
Wizard Templates
On the Free or Basic plans (Lite Legacy, Basic Legacy, Standard Legacy), you can add your logo to the top of a Wizard template instead of your store name. To do this:
- Open the Wizard template.
- At the top of the “Email Contents” section, select “Use custom graphic.”
- Click “Select a File to Upload” and choose a file from your computer. Files can be in .jpg, .jpeg, .png, .gif or .bmp format and must be less than 500KB.
Custom Templates
On the Pro plan level and above, you can add your logo or any other image to any part of a custom template using the Image Library.
To add an image to the Image Library, open any template in the Advanced Editor and click “Add Image” in the Image Library to the right of the screen.
Select an image file from your computer. Files can be in .jpg, .jpeg, .png, .gif or .bmp format. They must be less than 500KB and up to 500 pixels wide.* This file will now be stored in the Image Library for you to use in any template.
To insert an image into a template, click to place your cursor in the place where you want the image to be. Then, click on the title of the image in the Image Library.
Note: Do not attempt to simply copy and paste an image from another location into a template. This may not allow your buyers to view the image. The Image Library hosts images so that they have valid HTML source code and can be seen by the buyer.
To learn about Amazon’s policy on seller logos, click here.
*Images wider than 500px will be resized automatically in accord with best practices for Amazon messages.