Use Marketing Funnels to Build Your Brand

Use Marketing Funnels to Build Your Brand

I’ve worked with several dozen Amazon sellers over the years, and I see one common theme among the largest brand owners: they don’t limit themselves to just the Amazon channel. I’m not talking about selling on multiple marketplaces, although that can play a role. I’m talking about having a brand footprint across the internet and in some cases, offline.





Launching Your Private-Label Products: Gathering Product Reviews

Launching Your Private-Label Products: Gathering Product Reviews

In the last article in my series on launching a private-label product, I shared how to optimize your product page for search and conversion. Once you have a high-quality product page created, there is one more piece to the page that is a big part of the Amazon shopping experience: product reviews.

Gone are the days when you could do a large giveaway and quickly gather dozens or even hundreds of reviews. Amazon.com, Inc. (“Amazon”) has banned that practice and does suspend sellers for perceived review manipulation.


An Overview of Amazon Stores for Brand Owners

An Overview of Amazon Stores for Brand Owners

Over the past few months, I have had lots of clients asking me about Amazon stores and if they are really worth the investment. My response is always “yes!”

While it is too early to truly understanding the real return on investment, this should not be the only deciding factor for creating an Amazon store. Remember that with Amazon.com, Inc. (“Amazon”), the customer comes first. These stores completely focus on the customer shopping experience.