I’ve worked with several dozen Amazon sellers over the years, and I see one common theme among the largest brand owners: they don’t limit themselves to just the Amazon channel. I’m not talking about selling on multiple marketplaces, although that can play a role. I’m talking about having a brand footprint across the internet and in some cases, offline.
So, you have researched, developed and successfully launched your private-label product on the Amazon marketplace. What’s next?
The biggest mistake I see sellers making is stopping with their initial product and not moving on to working on the next one.
Success and failure on the Amazon marketplace is determined by a mere handful of stars.
Reputation concerns almost every Amazon seller, big or small, new or old. But more than the others, private-label sellers rely on their reputations to sustain their businesses. The more unknown a brand is, the harder they have to work to prove themselves.
In the last article in my series on launching a private-label product, I shared how to optimize your product page for search and conversion. Once you have a high-quality product page created, there is one more piece to the page that is a big part of the Amazon shopping experience: product reviews.
Gone are the days when you could do a large giveaway and quickly gather dozens or even hundreds of reviews. Amazon.com, Inc. (“Amazon”) has banned that practice and does suspend sellers for perceived review manipulation.
Over the past few months, I have had lots of clients asking me about Amazon stores and if they are really worth the investment. My response is always “yes!”
While it is too early to truly understanding the real return on investment, this should not be the only deciding factor for creating an Amazon store. Remember that with Amazon.com, Inc. (“Amazon”), the customer comes first. These stores completely focus on the customer shopping experience.