In this guest post, Kennedi Gubler of inWhatLanguage discusses how localization can boost your Amazon sales in international marketplaces.
Expanding your business to international markets will raise your annual revenue, if you do it right. A common misconception with eCommerce companies, however, is that accepting different currencies and translating website copy is enough.
Valentine’s Day is a time to celebrate all the love and companionship in your life… which is why single people hate it. But for the lovelorn, a new “anti-Valentine’s Day” from China offers respite from cute and cuddly couples. In the West we call it “Singles Day” — and it drives enough eCommerce sales to surpass both Black Friday and Amazon Prime Day as the world’s biggest online shopping day.
For American eCommerce businesses, expanding into Canada seems like the next logical step. For one thing, Canadian eCommerce has just started taking off in recent years, so the timing is right. Also, the online shopping behavior of our Northern neighbors is similar — but not identical — to that of Americans, so there’s no big adjustment. Plus, Canadians have no problem buying across the border: the same study above shows that 83% of Canadians have bought U.S. products online.
You may be familiar with the term “unified account” on the Amazon marketplace as a North American seller, but this term has a different meaning in Europe. A unified account in the US effectively means you can access all accounts under one roof. It doesn’t mean that you can ship products directly from, for example, the US into Canada. Instead you would need to have FBA inventory in the US to fulfill Amazon.com orders, and FBA inventory in Canada to fulfill Amazon.ca orders.
Saying your company “went south” may sound bad, but with Amazon’s recent investment in Mexico and Amazon.com.mx, going south might be a company’s most profitable course of action.
Last time we spoke about expanding into European markets, but you don’t need to cross an ocean to expand internationally. With the help of Amazon.com, Inc. (“Amazon”), it’s never been easier to open up shop with our neighbors to the south. But what does opening an Amazon account in Mexico really entail? And is it worth it?
This guest post from InWhatLanguage highlights the importance of language services for international sellers.
We live in a digital age, where online shopping is a major part of our lives. The convenience of buying something without even having to leave your home or office has led to the steady rise of the eCommerce industry.