Add your Solicitation Email Address

Your solicitation email address is the “From” address that your FeedbackFive emails come from.

You'll be prompted to add a solicitation email address before activating a Buyer-Seller Messaging campaign.


To view or change your solicitation email address later, go to Store Settings. On the Store Profile tab, view or edit the “Feedback Solicitation Email” field. 

(Note: Buyers will never see this email address. They will see an encrypted Amazon Marketplace email address instead.)

This email address must be listed as "Sending email" in your Amazon Seller Central account. Otherwise, Amazon will block the FeedbackFive emails, and your buyers will not receive them.

Adding an Email Address

To allow your email address to send emails through the Buyer-Seller Messaging System, follow these steps: 

  1. Log into Seller Central.
  2. Go to Buyer-Seller Messaging and click on "Messages" in the top right corner of the screen.
  3. Click "Messaging Permissions" on the right side.
  4. Click "Add an email address" and paste in your solicitation email address.
  5. Click "Save."