Competition can be steep on the Amazon marketplace. Conducting thorough market and competitive research helps sellers make informed decisions when it comes to adding products to their inventory. We recently conducted a survey to answer the following questions:
A total of 193 sellers participated in this study. The findings revealed that 67% of Amazon merchants check competitive and market information on Amazon multiple times before deciding to stock a new item.
You can see the full study results and learn more about how merchants conduct market research by downloading the Amazon research study below.