Google and Walmart Team Up in Voice Shopping Partnership

by Becky Trowbridge

Getting groceries and other household necessities can be a time-consuming errand. Walmart and Google are setting out to change that with a new voice shopping initiative, as announced last Wednesday.

A New Way to Shop

Instead of running to the store to pick up groceries or ordering items through your smartphone, Google and Walmart are offering another way to shop. With the help of Google Assistant, you can simply verbally tell Google to order your groceries. Depending on your location and preferences, your preloaded list of frequently ordered staples will appear later that day or the next, or you can pick them up curbside at the nearest Walmart.

By integrating Walmart’s Easy Reorder feature and Google Express, the companies can offer a streamlined experience for consumers. Buyers will receive personalized shopping suggestions based on previous Walmart purchases, both in store and online.

Innovating the Grocery Niche

This new voice shopping initiative will begin in late September 2017. After linking Walmart accounts to Google Express, buyers will be able to shop by voice, smartphone or computer. The grocery niche is still a fairly untapped frontier in the world of eCommerce. After all, shipping fresh and frozen items is expensive and presents many challenges. There is also a high potential for reward, as groceries and other household items are purchased on a regular basis.

eCommerce Impact

Combining voice shopping, Google’s data and Walmart’s extensive network of stores and distribution centers allows these two companies to extend their reach in a largely underutilized eCommerce space. What this will mean for Amazon.com, Inc. (“Amazon”) remains to be seen. The company recently purchased Whole Foods and largely dominates the voice shopping market through the popular Amazon Alexa devices.

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Originally published on September 7, 2017, updated May 9, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.

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